Through out our project of creating our own documentaries we had to produce a 5 minute opening for a chosen documentary, a radio advert and a print advert all which must be relevant to each other.
The title for our documentary is ‘Sweet like Chocolate’ which is carried through all of our products; this is a must as without them the audience wouldn’t be able to link the documentary to either of the adverts. Our title is very relative to our documentary as it is all about chocolate; the theme has to stick with all our product, the focused subject has to be present in all of our media.
The radio advert and the documentary are in the same woman’s voice over, this again links the two products together, the voice is very clear and well spoken to make the Radio advert and documentary easy to follow and understand.
The slogan for the documentary is ‘How do you eat yours?’ this slogan is once again shown in all of our media products. In the Print advert the slogan is wrote with the title, channel and scheduling in the bottom left of the advert; in the radio advert the slogan is played right at the beginning so the audience start thinking straight away. This slogan is a well known saying for the chocolate industry from such other adverts as Cadbury’s cream egg, so we know that the audience will know the exact subject before hearing anymore. For example in the opening shots for our documentary there are vox pops of the public answering this question “How do you eat yours?” and they all give their individual answers, this gives the question to them indirectly through answers and becomes present in the documentary itself.
The way in which we wanted to address our audience was in an easy to understand and informative direction, the interviews with the fair trade stall owner Jackie Hancock and the dentist Kevin Dobbs are very informative; however doesn’t get to boring for the audience to watch. These interviews are cut apart with cut a ways backing up what they interviewee is saying. The scheduling of the documentary (8:00PM) is the average time when students, around the ages 16-25 are watching television, also the program is being shown on Channel 4 which is mainly watched by our target audience of 16- 25. This target audience enjoys a familiar and light watch, something not to slow and informative, but snappy and humorous.
The radio advert will be played throughout the day; this is to catch a wide audience. People at work through the day listen to the radio, students are more likely to listen to the radio later in the day, and so having our advert running in intervals throughout the day gives us a wider range audience.
As for our Print advert this can be shown in newspapers and magazines which relate to our audience, from such student magazines as ‘Cosmopolitan’, ‘Hello’ and ‘Nuts’. Not forgetting newspapers and TV guides. This array of magazines takes our advert to a wide range audience once again.
All of our products match and work with each other, they are clear on the subject and all give solid evidence about the subject, for example on the radio advert the first words that are said are ‘How do you eat yours’ which is our slogan, like I said before this is combined in all our products. The image for the print advert once again shouts out the topic to the audience.
We have used clips from our documentary in our radio advert and this again links our work together. The same voice over is used to keep the connection between the radio advert and documentary, keeping these elements together gives a more solid and relevant package.
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