Questionnaire - Chocolate
What is your favourite colour?
[ORANGE] [YELLOW] [BLUE] [RED] [PURPLE]
What time of day do you usually watch television?
[6pm – 7pm] [7pm – 8pm] [8pm – 9pm] [9pm+]
Do you think you could tell the difference between branded chocolate and supermarket chocolate?
[YES] [NO]
Do you prefer branded chocolate to supermarket chocolate?
[YES] [NO]How much money a week do you spend on chocolate?
[LESS THAN A £1] [£1 - £2] [£2 - £3] [£3 - £4] [£4+]How much chocolate a week do you eat?
[LESS THAN A BAR] [1 BAR TO 4] [4+ BARS]
Do you think chocolate leads to obesity?[YES] [NO]
How many chocolate brands can you name?
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Would you class your self as a ‘chocoholic?’
[YES] [NO]
Were you allowed chocolate as a child?
[YES] [NO]
Do you consider chocolate as a luxury?
[YES] [NO]
Have you ever been to Cadburys world or another chocolate factory?
[YES] [NO]
What was chocolate like when you were young?
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Has chocolate improved since you were young?
[YES] [NO]
Do you have a favourite brand or type of chocolate that you have grown up with?
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How much impact do you think chocolate has on the world?
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What gender do you think prefers chocolate?
[MALE] [FEMALE] [OTHER] [RATHER NOT SAY]
Why do you think chocolate is so popular?
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Which type of chocolate do you prefer the most?
[MILK] [DARK] [WHITE]
Which type of chocolate do you prefer least?
[MILK] [DARK] [WHITE]What type of voice over do you prefer in a documentary?
[MALE] [FEMALE] [GOD LIKE] [OTHER]
If other please specify
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How many chocolate bars have you eaten in one go?
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How often do you give chocolate as a gift?
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What was the first chocolate you ate?
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Do you think there are any negatives of eating chocolate?
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What is your favourite TV channel?
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What is the worst brand you have ever tasted?
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What’s the best brand you have ever tasted?
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Favourite Colour:
Orange
2
Orange
2
Yellow
3
Blue
7
Red
4
Purple4
This shows that people prefer the colour blue which gives a soft feeling.
Chocolate Leading to Obesity
Yes
9
No
14
This shows that people don’t think that eating chocolate makes them obese, this could show that people are naïve when it comes to chocolate which they enjoy.
Yes
9
No
14
This shows that people don’t think that eating chocolate makes them obese, this could show that people are naïve when it comes to chocolate which they enjoy.
Money Spent on Chocolate Each Week
Less than a £0
£1 to £2
0
£2 to £3
11
£3 to £4
5
£4+
4
This shows that the average person doesn’t spend less than £2 on chocolate a week; this could show either a high price of chocolate or chocolate is something they buy often.
Less than a £0
£1 to £2
0
£2 to £3
11
£3 to £4
5
£4+
4
This shows that the average person doesn’t spend less than £2 on chocolate a week; this could show either a high price of chocolate or chocolate is something they buy often.
Chocolate as a luxury
Yes
11
No9
This contradicts the previous questionnaire result as the majority of people consider chocolate a luxury.
Yes
11
No9
This contradicts the previous questionnaire result as the majority of people consider chocolate a luxury.
Favourite voice over
Male
9
Female
7
God Like
4
This shows that most people prefer a male voice over maybe because the male voice is naturally more demanding.
Male
9
Female
7
God Like
4
This shows that most people prefer a male voice over maybe because the male voice is naturally more demanding.
Classing self as a 'chocoholic'
Yes
6
No
14
This shows that although every person interviewed eats chocolate very few consider themselves addicted to it.
Yes
6
No
14
This shows that although every person interviewed eats chocolate very few consider themselves addicted to it.
Time of Day Viewing
6pm to 7pm
37pm to 8pm
28pm to 9pm
7
9pm +
8
This shows that our viewers would prefer a late night documentary. This also means we can show more adult content.
6pm to 7pm
37pm to 8pm
28pm to 9pm
7
9pm +
8
This shows that our viewers would prefer a late night documentary. This also means we can show more adult content.
Telling the difference between branded chocolate and supermarket chocolate
Yes16
No
4
This shows that our viewer ship can taste differences in chocolate and can afford branded chocolate.
How Much Chocolate Eaten in a Week
Less than a bar
0
1 to 4 bars
18
4+ bars
2
This backs up the previous a
nalysis. This shows that people buy and eat chocolate pretty often and it is a social norm.
Allowed chocolate as a childYes
19
No
1
This shows that chocolate isn’t considered bad or a luxury as nearly all children were allowed them as a child.
Visited a chocolate factory?
Yes
6
No
14
This shows that all the people that consider themselves chocoholics have visited a chocolate factory.
Chocolate improved since you were young?
Yes
17
No
3
This shows that people are very nostalgic when it comes to chocolate, like it's important. However as is often the case this could just be how people remember chocolate, not how it actually was.
19
No
1
This shows that chocolate isn’t considered bad or a luxury as nearly all children were allowed them as a child.
Visited a chocolate factory?
Yes
6
No
14
This shows that all the people that consider themselves chocoholics have visited a chocolate factory.
Chocolate improved since you were young?
Yes
17
No
3
This shows that people are very nostalgic when it comes to chocolate, like it's important. However as is often the case this could just be how people remember chocolate, not how it actually was.
Type of chocolate preferred
Milk
13
White
6
Dark
1
This shows that most people prefer the traditional milk maybe because they’ve been brought up with that type as it is the most readily available.
Milk
13
White
6
Dark
1
This shows that most people prefer the traditional milk maybe because they’ve been brought up with that type as it is the most readily available.
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