Formal Proposal

Formal Proposal

SUBJECT
the subject we chose to do our documentary on was chocolate. We chose this because it’s a very broad subject, which has the ability of having a large target audience, could be broadcasted at anytime and also because the majority of the world knows what chocolate is.

TYPE OF DOCUMENTARY
This documentary is a mixed documentary because it’s going to involve different aspects of mixed documentaries. These include Vox Pops; which are quick paced and edited piece of footage of people answering a simple question about the subject. Also it will include interviews of different people in different environments to get a broad opinion of chocolate. We will use a voice over to support the images and video which are showed on the screen and also to give the documentary meaning.

STYLE OF DOCUMENTARY
In our documentary we are using fast paced editing and lively music. Also we are using bright colours to draw the audience’s attention and so we don’t lose their attention whilst they are watching it. The subject of the documentary will be kept clear throughout the footage and the audience will be kept informed because throughout interviews we will use cutaways so keep the .and make sense.
CHANNEL AND SCHEDULING
when we sent out a questionnaire to our target audience, the results we got back determined how we would schedule our documentary. The majority of the audience that filled the questionnaire in watched channel 4 mostly and watched television between the times of 8pm to 9pm. Therefore we are going to broadcast our documentary onto channel 4 and put it on television at 8pm.

TARGET AUDIENCE
As well as getting feedback for channels and scheduling, we also asked people their age so we could find out who we were talking to so we could make the documentary suitable. We found out that the majority of people who watch TV at 8pm and watch channel 4 are between 16 – 35, therefore we are going to make our target audience that age. Also we found out that the most favoured colour out of our target audience is blue, therefore we can use this colour for our graphics to make it more relevant. We asked our target audience what their favourite style of chocolate is, and they mostly preferred milk chocolate. We then thought when we do our research to the public audience we will use milk chocolate because people will enjoy it more. The majority of our audience was allowed to eat chocolate as a child, therefore if we do interview children most of them will be able to answer correctly.

PRIMARY RESEARCH NEEDED
Primary research is information that you are able to go out and find yourself the research we need to film ourselves include different interviews, Vox Pops and audience feedback. For Vox Pops, I’m going to attend a primary school in my area and ask the children different questions such as what is your favourite chocolate. The question must be simple otherwise the Vox Pops wont work and the children wont be interested and too confused if they don’t understand. Also for the interviews I will interview my grandparents about how chocolate was in the war time, if it was rationed and if it was popular. For the interview I’m able to be a bit more flexible than in the Vox Pops because it’s a longer piece of footage.


SECONDARY RESEARCH NEEDED
the secondary research is information that already exists and you are able to use for your own documentary. For example, we can use the internet to find different achieve footage of chocolate adverts from previous years, and adverts from recent years. We can then compare them to each other and discuss the changes and how it’s evolved about chocolate. Also because we are discussing how chocolate was in the war time, we can use images of posters from the war advertising rationing and posters showing how important chocolate is.

NARRATIVE STRUCTURE
the narrative structure is how the documentary will flow and the order of the footage we are showing. At the beginning we will show the many different types of chocolate you can get, who buys the chocolate and the inflation of chocolate prices. In the middle we will show the impact of chocolate on people and interview members of the public, for example we will interview older generations to discuss how chocolate was, when they were younger living through the war. In the end we will do an over view of the documentary and show how chocolate has changed through different generations and discuss the question if it will change more.

OUTLINE OF CONTEXT
we will first show an opening, quick cuts of chocolate brands and shops with people buying chocolate. We will have a male voice over explaining what’s happening on the screen and introduces the overall question. Then we will use Vox pops of people saying their favourite chocolate bar. We will then go onto an interview with Thornton’s chocolate employees; we will use cutaways that are relevant to the interview. To then get a first hand response of how chocolate was for older generations, we will then have an interview of grand parents on how chocolate was through the war. Then we talk about how chocolate is affected by different times of the year, for example; Christmas, Easter etc. Achieve footage from these times of year. The voice over will talk about how important chocolate actually is at these times of year., then use Archive footage of old adverts and adverts from the present day. Then we will totally contrast the subject and talk about people to don’t eat chocolate, interviewing somebody that is diabetic.

RESOURCE OF REQUIREMENTS
the requirements we need for our documentary are a camera and tripod, to film our interviews and our secondary research. Also a microphone and headphones, again for the secondary research so we have clear speech and are able to hear we are filming. We need achieve footage, of video’s and images to support the subject we are doing our documentary and show the audience realism of it. For primary research we will interview different people to get a wide range of opinions, also we will include Vox Pops to also add to opinions of the public audience.