In what ways does our media product use, develop or challenge forms and conventions of real media products?

These print adverts are not from documentaries, however they follow the same codes and conventions that we have used for our print adverts.

If we compare these print adverts with our own you can really see the resemblance and the inspiration taken from these professional adverts.

The question is present within this professional radio advert " How do you get to the truth behind the headlines". The voices used in the advert are the voices used in the programme just like in our documentary, also the scheduling is at the end of the advert just like in our documentary, these are key codes and conventions of radio adverts that we have met.

so with these professional adverts we devised ours around theirs. We know what codes and conventions are needed to create the right type of advert and these professional adverts really do make a big difference in the way your our turns out. Comparing the professional adverts to our own is easy, the share the same channel, composition with texts and Identity and with text boxes.

Our radio advert also follows by the true codes and conventions, the title is involved straight away and opens the question to the lisetener, there are cuts from the documentary also involved with the advert, for example vox pops of people answering the question " what is your favourite brand of chocolate?" , these codes and conventions are a must in radio adverts. Also the same voice over is used in both texts.

Comparing our radio advert to another documentary advert is very hard considering its proven very difficult to get hold of documentary radio adverts, after trying I had to settle with radio adverts from programmes and products, however these radio adverts still contain the main codes and conventions.

This professional radio advert follows the codes and conventions of all radio adverts just like our radio ad, the question is put forward to the audience "how do you get to the truth behind the headlines?" the question is also asked at the beginning of our radio advert "how do you eat your?". the same voice over are used in this professional advert as they are used in the radio show itself once again we can relate that to our own work as we use the same voice over in our radio advert as we do in our documentary. The scheduling is told to the listener at the end of the adverts and the use of text from the documentary/ programme is also used in both profeesional and our radio adverts. We followed these codes and conventions and have create a radio advert fit for the text.