Interview Questions

VOX POPS

Cream egg, how do you eat yours?

What is your favourite brand of chocolate?

How much chocolate do you eat?

Do you buy chocolate presents for Christmas, Birthdays and Easter?

Do you think of chocolate body paint?

How do you think chocolate has influenced Christmas and Easter?

Why do you think chocolate has had an impact on religion?

Why do you think chocolate is such a varied industry? (Such as chocolate body spray)
Do you consider chocolate a luxury?

Do you think that one of the main causes of obesity in this country is its relaxed attitude to chocolate?

Would you allow your children to eat chocolate?

If so, how much?

What chocolate memories do you have?

Interview With Morrisons
How long have you worked for morrisons?

Do you buy chocolate as a gift?

If yes, do you buy it for birthdays? Easter? Christmas?

Do you enjoy morrisons own brand chocolate?

Do you think that sales on chocolate increase at christmas time?

Do you class chocolate as a luxury?

How much money do you spend on chocolate a week on average?

Older Generations Interviews

Was chocolate around when you were younger?

How did you feel about rationing when you were younger?

Was chocolate seem as a big luxury when you were younger?

How old were you when chocolate became available again after the war?

How has chocolate changed since you were a child?

Do you eat alot of chocolate now as an adult?

Do you think that childrens opinion on chocolate has changed in this generation?

Were you allowed to eat chocolate as child when it was available?

What did rationing mean to you?

Thorntons

Would you say your sales at christmas increase?

How do they differ from other times of the year?

do you buy chocolate for your family at easter or christmas? Or even both?

Do your promotional christmas chocolates sell well?

Are your 'no added sugar' chocolate ranges popular for diabetics?

Are your personalised gift sets more popular at christmas?

Do you enjoy working in the Thortons Enviroment?

Are your promotional easter packs popular?

Do your celebration packs sell well, for example; Birthday, Anniversary, Exam success?

Do your offers seem popular with the customers?

When is your most popular time of the week?

What is yout favourite chocolate?

Do you prefer chocolate from Thortons or different brands?

Diabetic Questions

When were you diagnosed with diabetes?

What were you told about the foods you could eat or couldn't eat?

Do you stick to your diabetic plan or do you eat what you want?

How did you feel once you were diagnosed?

What are your thoughts on diabetic chocolate?

How has chocolate changed since you were young?









Dentist questions

> What are the main effects of chocolate to your teeth?

> Are there any positive effects from chocolate to your teeth?

> What is the age range normally found with these effects?

> Can eating fruit be more dangerous to your teeth than chocolate as there is no real limit to the intake of natural sugars, however people are meant to be limited to 40 grams of added sugar per day?

> What is your recommended amount of sugar per day?

> What is your professional opinion on the intake of chocolate?

> Is it sugar that causes problems with teeth or are there other substances within chocolate that would have more a bad effect?

> What advise would you give to someone who can't stop eating chocolate?

> Do you eat much chocolate? What is your favourite brand and type of chocolate?




FairTrade / Fair4all Stall Questions.

What got you involved in the fair trade business?

Is it proven to be more difficult selling fair trade?

How much does Easter and Christmas effect your business and your chocolate?

Do you get more of a personal touch with fair trade?

Which brand of fair trade chocolate sells best?

What is one of the main ingredients in fair trade chocolate?

What are your personal thoughts on fair trade chocolate compared to normal chocolate?

Does your fair trade chocolate get sold quick, is there a high demand?

Can you name a variety of fair trade chocolate?

Do you sell any fair trade diabetic chocolate?

Do you think if big companies like Cadbury took over the fair trade business, this would ruin the smaller, more personal and effective business which really make a difference?

Did your Fathers sweet shop inspire you to have your own stall?