BrainStorm Of Content

Brainstorm…. Sweet Like Chocolate


The Target audience for our documentary isn’t really the biggest of issues; chocolate is loved by people of all ages so we can aim our documentary at a large age group. This gives us a broad range ideas which can we can build upon by not sticking to a specific age.
Firstly we will introduce the documentary and the topic about chocolate to the audience, we will use cut away shots showing shops on high street and super markets selling chocolate, the use of archive footage such as adverts and posters to create a better understanding of the topic. We will use a voice over also introducing the documentary ‘The Influences of Chocolate’ the voice over that we will be using will be male because of the results in the questionnaire showed people preferred male voice over. VOX POPS- how many chocolate brands do you know? Flick between all interviewees giving different answers to the audience creating structure and meaning, showing every body knows many brands.
Open- Extreme close ups on brands of chocolate and give statistics over the top to add evidence and facts, using narrator only, non-diegetic music in background to add a music bed, this music isn’t going to be fast or gripping, so it doesn’t take away attention from the facts and on screen effects. Show meaning full shots of shops such as Thornton’s and chocolate lanes in supermarkets, baskets full of chocolate in a close up giving more statistics about the sales in supermarkets. All these shots are creating more attenstion to the subject.
INTERVIEWEES ALWAYS ON THE RIGHT OF THE SCREEN. This is keeping the familiar composition.
We will be conducting Interviews with supermarket managers about the sales of chocolate and how chocolate has such a influence on supermarkets, we will use close ups on the chocolate brands on the shelves and on the interviewees to show importance on the subject, and how quickly it gets off the selves into peoples houses. In the editing there will be switching in between interviews with Thorntons and supermarkets to show contrast or familiarities in the statistics.
Interviews- We will ring up Thorntons in the centre of Warrington and get a interview book with the Manager of Thorntons chocolate in the golden square. The sort of questions that we will be asking are, how the business stays steady because of the amount of sales. How special occasions create more sales e.g. Christmas, birthdays, Easter etc. Also we will be getting information from these interviews and using this content to forward to the public and see what influences have taken effect.
We will also conduct interviews in a primary school with young children to get their opinions about chocolate, these shots will be used as Vox pops to be used throughout the documentary to keep going back to and reminding the audience of the influence of chocolate on young people.
Vox pop questions are very important and will be used through out the whole documentary to the break all interviews down over the course of the film and to bed meaning to the subject, such as in a interview with Thornton’s and cutting away to a vox pop of someone eating or talking about Thorntons. The use of break away shots showing people buying / eating chocolate will also give more attention to the subject. There will be the Narrator talking to audience about how popular and important chocolate has become to society and this will be showing the influence of chocolate.
We will also conduct interviews with our Grandparents to get a history on chocolate and how it’s changed over the years, also the effects the war had on chocolate, how it was a luxury and whether they still believe it is. Full shots of interviewees showing their homes and comforts so the audience get a warmer feel from the interview. Slow and calm non-diegetic music over the interviews to add to the feel of comfort and age.
Interviews with diabetics to find out how much chocolate can effect their health.
Show archive footage of really old chocolate adverts and compare them to the colourful vibrant adverts of today, and how society know these adverts and they have become very popular, such as milky bar kid and the Cadbury’s drum playing gorilla. These adverts do stick in people’s memories and can get a great deal of personal information about the brand of chocolate due to their personal experiences. As we see in the old adverts of Cadburys we see a man dropping chocolate on the floor and children flooding around him to pick it all up, this type of advertising has changed, these adverts are no longer aimed at children as much as they used to be. The adverts of today are out to a much broader audience, this is also showing the influence what chocolate has had on our society.
Possible cut away shots will consist of extreme close ups on brands of chocolate, showing people buying chocolate on mid shots and full shots of shops such as Thortons when they are spoke about. Show people opening presents that contain chocolate, this sort of cut a ways are bringing more meaning to what is being said by the interviewee or voice over.
Statistics from the web about chocolate, the way that chocolate is made and how much of the industry creates a day.