Saturday 18 December 2010

Codes and Conventions of a radio advert

Radio adverts follow codes and conventions just like the Documentaries and print adverts.




> The Channel must be mentioned in the advert

> Must contain clips from the programme


> Approximately 40 seconds in length


> A music bed


> Same voice over used in radio advert as in the documentary


> Voice over mentions the documentary's topic


> The schedule has to be mentioned


> A question will be asked which will be answered in the documentary



















I am aware that these radio adverts are not documentary adverts, however it is very hard to find radio adverts, so i had to find radio adverts from a different genre but with the same codes and conventions.

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