Monday 20 December 2010
In what ways does our media product use, develop or challenge forms and conventions of real media products?
These print adverts are not from documentaries, however they follow the same codes and conventions that we have used for our print adverts.
If we compare these print adverts with our own you can really see the resemblance and the inspiration taken from these professional adverts.
The question is present within this professional radio advert " How do you get to the truth behind the headlines". The voices used in the advert are the voices used in the programme just like in our documentary, also the scheduling is at the end of the advert just like in our documentary, these are key codes and conventions of radio adverts that we have met.
so with these professional adverts we devised ours around theirs. We know what codes and conventions are needed to create the right type of advert and these professional adverts really do make a big difference in the way your our turns out. Comparing the professional adverts to our own is easy, the share the same channel, composition with texts and Identity and with text boxes.
Our radio advert also follows by the true codes and conventions, the title is involved straight away and opens the question to the lisetener, there are cuts from the documentary also involved with the advert, for example vox pops of people answering the question " what is your favourite brand of chocolate?" , these codes and conventions are a must in radio adverts. Also the same voice over is used in both texts.
Comparing our radio advert to another documentary advert is very hard considering its proven very difficult to get hold of documentary radio adverts, after trying I had to settle with radio adverts from programmes and products, however these radio adverts still contain the main codes and conventions.
This professional radio advert follows the codes and conventions of all radio adverts just like our radio ad, the question is put forward to the audience "how do you get to the truth behind the headlines?" the question is also asked at the beginning of our radio advert "how do you eat your?". the same voice over are used in this professional advert as they are used in the radio show itself once again we can relate that to our own work as we use the same voice over in our radio advert as we do in our documentary. The scheduling is told to the listener at the end of the adverts and the use of text from the documentary/ programme is also used in both profeesional and our radio adverts. We followed these codes and conventions and have create a radio advert fit for the text.
What Have you learned from your audience feedback?
Through out our audience research here on Facebook the feedback that we had for our documentary was very positive. For example the word professional came up a few times, this is great for us as it means that our work is up to a high standard and looks legit. The use of mise en scene also captured the audience and gave the experts more of a powerful status, like Hayley says about the background of the dentist interview, he is in front of his practice so the evidence is there which makes the audience believe in the professionals answers.
Also the usage of our music seemed to please the audience, the music was relevant to the subject, "sweet Like Chocolate" for example is the name of our documentary and the name of the song in which the documentary is introduced in the title credits. I think this link has a good impact on the documentary and seems to get across to the audience very easily. However the vocal levels seemed to vary throughout according to our research, I personally never noticed this but that is why audience research is vital, things like this you may not notice yourself get picked up on by others and help you for next time.
The main thing which I have notice with my audience feedback so far is that the mise en scene has been very effective, like in the clip above the word professional once again came up, I think this is due to the framing and mise en scene of the interviews and the way in which the audience is given information.
How Effective is the combination of your main product and ancillary text?
Through out our project of creating our own documentaries we had to produce a 5 minute opening for a chosen documentary, a radio advert and a print advert all which must be relevant to each other.
The title for our documentary is ‘Sweet like Chocolate’ which is carried through all of our products; this is a must as without them the audience wouldn’t be able to link the documentary to either of the adverts. Our title is very relative to our documentary as it is all about chocolate; the theme has to stick with all our product, the focused subject has to be present in all of our media.
The radio advert and the documentary are in the same woman’s voice over, this again links the two products together, the voice is very clear and well spoken to make the Radio advert and documentary easy to follow and understand.
The slogan for the documentary is ‘How do you eat yours?’ this slogan is once again shown in all of our media products. In the Print advert the slogan is wrote with the title, channel and scheduling in the bottom left of the advert; in the radio advert the slogan is played right at the beginning so the audience start thinking straight away. This slogan is a well known saying for the chocolate industry from such other adverts as Cadbury’s cream egg, so we know that the audience will know the exact subject before hearing anymore. For example in the opening shots for our documentary there are vox pops of the public answering this question “How do you eat yours?” and they all give their individual answers, this gives the question to them indirectly through answers and becomes present in the documentary itself.
The way in which we wanted to address our audience was in an easy to understand and informative direction, the interviews with the fair trade stall owner Jackie Hancock and the dentist Kevin Dobbs are very informative; however doesn’t get to boring for the audience to watch. These interviews are cut apart with cut a ways backing up what they interviewee is saying. The scheduling of the documentary (8:00PM) is the average time when students, around the ages 16-25 are watching television, also the program is being shown on Channel 4 which is mainly watched by our target audience of 16- 25. This target audience enjoys a familiar and light watch, something not to slow and informative, but snappy and humorous.
The radio advert will be played throughout the day; this is to catch a wide audience. People at work through the day listen to the radio, students are more likely to listen to the radio later in the day, and so having our advert running in intervals throughout the day gives us a wider range audience.
As for our Print advert this can be shown in newspapers and magazines which relate to our audience, from such student magazines as ‘Cosmopolitan’, ‘Hello’ and ‘Nuts’. Not forgetting newspapers and TV guides. This array of magazines takes our advert to a wide range audience once again.
All of our products match and work with each other, they are clear on the subject and all give solid evidence about the subject, for example on the radio advert the first words that are said are ‘How do you eat yours’ which is our slogan, like I said before this is combined in all our products. The image for the print advert once again shouts out the topic to the audience.
We have used clips from our documentary in our radio advert and this again links our work together. The same voice over is used to keep the connection between the radio advert and documentary, keeping these elements together gives a more solid and relevant package.
The title for our documentary is ‘Sweet like Chocolate’ which is carried through all of our products; this is a must as without them the audience wouldn’t be able to link the documentary to either of the adverts. Our title is very relative to our documentary as it is all about chocolate; the theme has to stick with all our product, the focused subject has to be present in all of our media.
The radio advert and the documentary are in the same woman’s voice over, this again links the two products together, the voice is very clear and well spoken to make the Radio advert and documentary easy to follow and understand.
The slogan for the documentary is ‘How do you eat yours?’ this slogan is once again shown in all of our media products. In the Print advert the slogan is wrote with the title, channel and scheduling in the bottom left of the advert; in the radio advert the slogan is played right at the beginning so the audience start thinking straight away. This slogan is a well known saying for the chocolate industry from such other adverts as Cadbury’s cream egg, so we know that the audience will know the exact subject before hearing anymore. For example in the opening shots for our documentary there are vox pops of the public answering this question “How do you eat yours?” and they all give their individual answers, this gives the question to them indirectly through answers and becomes present in the documentary itself.
The way in which we wanted to address our audience was in an easy to understand and informative direction, the interviews with the fair trade stall owner Jackie Hancock and the dentist Kevin Dobbs are very informative; however doesn’t get to boring for the audience to watch. These interviews are cut apart with cut a ways backing up what they interviewee is saying. The scheduling of the documentary (8:00PM) is the average time when students, around the ages 16-25 are watching television, also the program is being shown on Channel 4 which is mainly watched by our target audience of 16- 25. This target audience enjoys a familiar and light watch, something not to slow and informative, but snappy and humorous.
The radio advert will be played throughout the day; this is to catch a wide audience. People at work through the day listen to the radio, students are more likely to listen to the radio later in the day, and so having our advert running in intervals throughout the day gives us a wider range audience.
As for our Print advert this can be shown in newspapers and magazines which relate to our audience, from such student magazines as ‘Cosmopolitan’, ‘Hello’ and ‘Nuts’. Not forgetting newspapers and TV guides. This array of magazines takes our advert to a wide range audience once again.
All of our products match and work with each other, they are clear on the subject and all give solid evidence about the subject, for example on the radio advert the first words that are said are ‘How do you eat yours’ which is our slogan, like I said before this is combined in all our products. The image for the print advert once again shouts out the topic to the audience.
We have used clips from our documentary in our radio advert and this again links our work together. The same voice over is used to keep the connection between the radio advert and documentary, keeping these elements together gives a more solid and relevant package.
Sunday 19 December 2010
Defining a Documentary
Defining a documentary is proved to be difficult as there are numerous types of documentaries which all have elements of truth however there are scenes which are ‘set up’. What really distinguishes a documentary is the portrayal of actuality, such things as interviews, sounds, images and facts, something the audience can relate to and understand however there is the question if the scene is set up, is it real? It’s important to also realise that a high level of construction takes place in documentaries; almost everything the audience see will be planned and set up. A documentary does not have to analyse the situation or subject, they are very descriptive and leave the deep thinking to the audience so they can make their own decisions.
John Grierson was the creator of documentaries in the 1930s, however then documentaries were made for the cinema and not for the home as there were no televisions. Grierson’s idea was to show everybody a slight glimpse into other people’s lives and certain situations. At the time there was a depression due to the war and documentaries were often made to boost the moral of people to help the lift of depression.
The scheduling of making a documentary is very important as there is a lot of positioning and timing issues. Prime time television is something which documentaries work around, as they know the times in which people will be watching television and which times clash with popular sitcoms and other shows, they are able to pick the best times in which their documentary can be shown. Also in scenes which are set up there is a great deal off effort to try and make the scene as realistic as possible, using such things as mise en scene and props producers are able to get their desired effect.
Documentaries have to be gripping and interesting to the people, they need to relate to everyday life or to show glimpses into others lives and social situations; such as global warming and nature. Some documentaries offer balanced views and opinions to leave it all up to the audience to decide.
There is the question of how creative you can be with documentaries because it may take away the authenticity of the documentary and this is a very important element. But then it is impossible to capture every event in its raw state so some elements are always fake.
TRUTH- "I mean its your truth that you're seeing. Everybody who makes film is putting their own truth on the screen." Dianne Tamme
In British documentaries a common theme is to oppose the views and actions performed by the government, or such things as current affair programs which aren't documentaries, they are very deep in analysis and last no longer than half an hour. Current affairs deal with issues is society such as teenage pregnancy, weight, economy and other issues.
http://www.youtube.com/watch?v=fm2r4XxSohE&list=SL
John Corner said that there are central elements for making documentaries:>
Observation-All the unseen or ignored needs to be in the spotlight, also the way in which the camera becomes the audience's eyes and the camera then becomes a witness.
Interviews- A documentary needs to have interviews, they are a fundamental element of documentaries. Interviews can contrast with the events but not over rule them, often text and pictures are dubbed into the interviews to help understanding and meaning. A interview puts pieces together and fills in important facts, but the interviews are not long winded and one interview maybe shown over the entire documentary.
Dramatisation- The audience feel like an eye witness which brings the audience closer to the subject, everything on screen must appear natural. Forms of reconstructions are always based on facts.
Mise En Scene- All dressing, make up, props and advanced arguments add to the realism of the documentary.
Exposition- The point of view your documentary is backing up or talking about and what the documentary is trying to say to the audience. Narrative may tell the audience facts or show observational sequences.
Documentaries have been known to change the laws and legislations of a country, such as the documentary made by Ken Loach on the homeless.
Dennis O'Rouke once said that all film makers should be rid of the fantasy that the documentary can unprovable representation of reality and truth can be conveniently dispensed and received like valium.
The idea of reality and truth can often be conflicting at times, there is always a attraction of lies. Evidence is always in front of truth.
Documentaries can represent a forever changing or transformed world. The idea of controversy does not go well with documentaries as the network may offend their advertisers and their audience. Documentaries are there to fight for people/views and situations and to make a difference.
Fully Narrated
Direct mode of address to the subject and audience.
Off screen voice overs that makes sense of the visuals on screen.
Fully narrated always lead the audience in a certain direction.
Fly on the wall
This style of documentary is all observational and has no interference with what is on screen. The editing in these documentaries often makes meaning with what is being seen.
Mixed Documentary
This style plays on the narrative, many documentaries take this mixed approach. They contain all/most codes and conventions such as interviews, cut a ways, narrative, voice overs, archive footage and vox pops.
Self Reflecting
Self Reflecting documentaries acknowledge the presence of the camera and have more of a personal response. although these self reflecting documentaries can be confusing as they are more about the maker than the subject.
Docurama
A re-enactment of events as they are supposed to have happened, the stories are based on facts and evidence and there is always a story behind a issue.
Docusoap
For example "Airport" is a docusoap, they follow daily lives of people in a range of jobs and situations in society. Many would dispute that these are actually documentaries. Also they are very low budget.
Disneyfication
Steven Barnett has blamed the 'Docusoap' type of documentary for dumbing down the real issues of documentaries and choosing to win ratings and rating friendly topics.
Plan
Topic vs. importance
make sure to use influences from your own lives and your own experiences.
Choose manageable subjects/ topics
Newspapers, magazines and notice boards, these types of media are good for spotting new topics
Do you have any current knowledge of the chosen subject?
needs to gather emotion for a strong reaction.
Visual
EVIDENCE
pictures
archive footage
Saturday 18 December 2010
Codes and Conventions of a Documentary
Codes and Conventions of a Documentary
What makes a documentary a documentary???
Eyeline one third of the way down.
Backgrounds are always relelvent.
Cut aways must always be relevent.
People need to be on one side of the screen.
Archive footage is used.
Graphics are typically simple.
The light source is always behind the camera.
Fades between interviews.
Voice over is relevent.
Music beds are used to keep the documentary from getting boring.
Informative.
All have clear begining, middle and end.
Some used reconstruction.
Match on action.
Vox pops.
Sound effects.
Location shots.
Mise-en-scene.
Variety of interviews.
All mixed (that we watched).
Ambient sound.
Variety of camera angles.
Editing is appropiate.
Opening and title sequences.
No questions posed on screen.
Names and titles are typically only shown once.
VOICE OVERS
Voice overs are a very important convention when it comes to documentary, there is always a non-diagetic voice, which is most likely authoritative in some ways, this way of speaking gives the audience the impression that the non-diagetic voice is from a specialist in that field which makes the documentary alot more believable. For example David Attenborough with his major links in natural/nature documentaries and the way people know and believe in the words he has to say.
'REAL' footage of events.
A convention in documentaries is that everything perceived on screen is to be seen as 'real' by the audience, also documentaries are known to be non-fiction however there have been debates on whether this is entirely true. Documentarians are also known for going great lengths to convince the audience that what they are watching is real and unaltered in anyway, although editing and voice overs can effect this balance of reality which us viewers see.
Technicality of 'Realism'
In all documentaries its very important to use natural sounds, light and places which people can relate to. This code gives the audience more of a familiar experience when they watch the documentary.
Archive footage and still images
This convention is the process of editing older footage to a new documentary that adds more information about the chosen subject. Plus this convention adds greatly to the feel of authenticity.
Interviews with 'Experts'
Having a interview with a expert in the field in which the documentary is based on adds a great feel of authenticity and discussion to the subject. These experts may also disagree with the documentary however the film maker will prove the expert wrong in some ways. A very important code to making documentaries and needs to be included.
Use Of Text/Titles
With using text and titles on screen the film maker to get information across to the audience very quickly and easily, plus its very cheap. Text is used to anchor images/frames with dates, times, events and facts. When the viewer sees these types of text it becomes unquestionable and convincing to the audience.
Set-Ups
This convention is known as a reality killer in a way, for example in a classroom the film maker will ask for the class to raise their hands as if they had just been asked a question, this breaks the reality of a documentary however the film makers cant wait around to catch everything for real; so speeding up the process in necessary. But if this keeps getting done then the audience will recognise these set ups and break the feeling of reality and becomes unreal. Its a vicious cycle.
Visual Coding
Things like mise en scene and props, also the idea of stereotypes, is a doctor really a doctor if he/she isn't wearing a white coat? This stereotype could just be ruining the reality of the documentary because the person could be seen as a actor. Real people with real professions are needed in documentaries.
Eyeline one third of the way down.
Backgrounds are always relelvent.
Cut aways must always be relevent.
People need to be on one side of the screen.
Archive footage is used.
Graphics are typically simple.
The light source is always behind the camera.
Fades between interviews.
Voice over is relevent.
Music beds are used to keep the documentary from getting boring.
Informative.
All have clear begining, middle and end.
Some used reconstruction.
Match on action.
Vox pops.
Sound effects.
Location shots.
Mise-en-scene.
Variety of interviews.
All mixed (that we watched).
Ambient sound.
Variety of camera angles.
Editing is appropiate.
Opening and title sequences.
No questions posed on screen.
Names and titles are typically only shown once.
What makes a documentary a documentary???
Eyeline one third of the way down.
Backgrounds are always relelvent.
Cut aways must always be relevent.
People need to be on one side of the screen.
Archive footage is used.
Graphics are typically simple.
The light source is always behind the camera.
Fades between interviews.
Voice over is relevent.
Music beds are used to keep the documentary from getting boring.
Informative.
All have clear begining, middle and end.
Some used reconstruction.
Match on action.
Vox pops.
Sound effects.
Location shots.
Mise-en-scene.
Variety of interviews.
All mixed (that we watched).
Ambient sound.
Variety of camera angles.
Editing is appropiate.
Opening and title sequences.
No questions posed on screen.
Names and titles are typically only shown once.
VOICE OVERS
Voice overs are a very important convention when it comes to documentary, there is always a non-diagetic voice, which is most likely authoritative in some ways, this way of speaking gives the audience the impression that the non-diagetic voice is from a specialist in that field which makes the documentary alot more believable. For example David Attenborough with his major links in natural/nature documentaries and the way people know and believe in the words he has to say.
'REAL' footage of events.
A convention in documentaries is that everything perceived on screen is to be seen as 'real' by the audience, also documentaries are known to be non-fiction however there have been debates on whether this is entirely true. Documentarians are also known for going great lengths to convince the audience that what they are watching is real and unaltered in anyway, although editing and voice overs can effect this balance of reality which us viewers see.
Technicality of 'Realism'
In all documentaries its very important to use natural sounds, light and places which people can relate to. This code gives the audience more of a familiar experience when they watch the documentary.
Archive footage and still images
This convention is the process of editing older footage to a new documentary that adds more information about the chosen subject. Plus this convention adds greatly to the feel of authenticity.
Interviews with 'Experts'
Having a interview with a expert in the field in which the documentary is based on adds a great feel of authenticity and discussion to the subject. These experts may also disagree with the documentary however the film maker will prove the expert wrong in some ways. A very important code to making documentaries and needs to be included.
Use Of Text/Titles
With using text and titles on screen the film maker to get information across to the audience very quickly and easily, plus its very cheap. Text is used to anchor images/frames with dates, times, events and facts. When the viewer sees these types of text it becomes unquestionable and convincing to the audience.
Set-Ups
This convention is known as a reality killer in a way, for example in a classroom the film maker will ask for the class to raise their hands as if they had just been asked a question, this breaks the reality of a documentary however the film makers cant wait around to catch everything for real; so speeding up the process in necessary. But if this keeps getting done then the audience will recognise these set ups and break the feeling of reality and becomes unreal. Its a vicious cycle.
Visual Coding
Things like mise en scene and props, also the idea of stereotypes, is a doctor really a doctor if he/she isn't wearing a white coat? This stereotype could just be ruining the reality of the documentary because the person could be seen as a actor. Real people with real professions are needed in documentaries.
Eyeline one third of the way down.
Backgrounds are always relelvent.
Cut aways must always be relevent.
People need to be on one side of the screen.
Archive footage is used.
Graphics are typically simple.
The light source is always behind the camera.
Fades between interviews.
Voice over is relevent.
Music beds are used to keep the documentary from getting boring.
Informative.
All have clear begining, middle and end.
Some used reconstruction.
Match on action.
Vox pops.
Sound effects.
Location shots.
Mise-en-scene.
Variety of interviews.
All mixed (that we watched).
Ambient sound.
Variety of camera angles.
Editing is appropiate.
Opening and title sequences.
No questions posed on screen.
Names and titles are typically only shown once.
DOCUMENTARIES
Lara Croft That Thing
The Ten Commandments Of The Mafia
This is a mixed documentary about the discovery by the FBI in 2007 about the 10 commandments of the mafia, this discovery changed the whole out look of the crime families and told the FBI information which they never even imagined existed.
Lara Croft That Thing
Lara Croft that Thing, is a mixed documentary about the gaming and virtual icon Lara Croft also known as Tomb Raider. It involves full interviews, archive footage and observation. There are many themes in the documentary from gender and sex, icons and products, gaming and technology, violence and puzzles plus the effect of the media on the public.
In the beginning of the documentary there is a introduction to Lara Croft and her traits, it moves on to the controversy of a female character and how powerful she is, and the initial impact what she has on the gaming market. The documentary then moves on to talk and show the audience the feature film which was all made from the Tomb Raider games and showing the star Angelina Jolie and the ways in which Lara Croft is seen in many different lights. Many people were saying that Croft can not be personified in
to one person, the character has many sides that cant be trailered in one character. Towards the end of the documentary there is talk about Lara being a international sex symbol and how people have created websites and photograph of Lara to admire her and even leave her comments, this is seen as a transition from fiction to reality.
There are many camera shots used in the documentary, in interviews there are close ups of the experts and zooms in on their eyes, to show their importance on the subject and authority. There is canted angles used on the interviews to add a bit more dynamic looks to the interviews, also panning camera shots over peoples shoulders who are playing Tomb Raider games. There is a lot of footage from the game play and film of Tomb Raider all in full shot, these shots show off the product to the audience and they get a good look at what Lara looks like.
The Mise en scene of the documentary is everywhere, from people playing the game and looking like they are completely submer
ged by it even whilst being filmed, showing the effects a game can have on a person. All the camera was doing is centring around the computer game and these websites, which all had Lara Croft stapled all over them. In the interviews the mise en scene was captured in many ways, there was a projector facing out to the interviewee so everything seemed naturaly darker on screen and the expert would also have graphics of the projector covering them. The sounds used in the documentary was important, there was a lot of diegetic gunshots showing Lara shooting tigers and other dangerous animals, other sounds such as the interviewee's voices cutting over vox pops and website extracts. No real non-diegetic sounds were used in this documentary. Also many clips from the feature film playing sounds and showing archive footage, as well as archive adverts promoting the franchise. There was some graphics used at the beginning of the documentary which was one of the experts inside a computer giving his interview, this is adding more meaning to the subject because Lara is a complete made up, computer generated character which has been given some form of life. Also another form of editing is Lara herself as she is a edited character.
Marketing Movies BBC2 Educational Documentary
This is a mixed documentary about the process and efforts gone into marketing new films to the public through adverts, posters and extensive media. The documentary deals with such themes as costs and revenue, the process of persuasion and marketing, this documentary also covers troubles in the media and how difficult it can be to publish a film.
In the beginning of the docum
entary the audience get told about how important marketing really is, without it people would not know about latest films, albums, technology and so on. The documentary show us the processes of getting a film out to the public through cross media, su
ch as designing multiple posters and television adverts, articles in newspapers and magazines, all this creates a broad range audience so everyone will end up seeing the film advertised.
As the documentary moves on we see the effects of the cross media advertising and the importance of it as well, so the evidence is there for us to witness first hand through many vox pops of posters in bus stops and on magazines and many more. The costs are also a big issue as advertising is extremely important however very costly, this means they have to spread their revenue evenly across the types of advertising. Plus to create posters and adverts for television also costs a great deal of money, the interviews with experts tell the audience all about the processes of this.
Towards the end the audience are shown the result in all the hard work and see the finished product released and a success, the success is also due to a lot of persuasion by the media in so many forms, people can't really escape the media because we see it every single day. That leaves it up to the audience whether it was a real success or influenced.
There are many close ups and static cameras on the interviewees to show their importance, this type of camera work shows importance through focus. There are also high angle shots of premiers to show the audience the amount of people and press around, setting the scene to the audience to show the importan
ce of the events. Also in these premiers there is a lot of zooming in on famous celebrities showing their importance also. Panning shots were used on merchandise when they were all set up in lines for the shot, this type of shot drags on the objects and adds more importance to the merchandise.
In the interviews there was always posters of the advertised film 'Mouse Hunt' in the background, this mise en scene creates more advertising and meaning to the interviews. The interviews seem very formal and information based, they show this more by the mise en scene of the camera work setting the scene and feel of the interview to the audience. The settings for the premiers and adverts were shown in London, this is taking away lime light from American film and giving English films more attention. The audience also get vox pops of customers lining up outside cinemas waiting to get in and watch the feature, this shows more importance of advertising and marketing.
There was a music bed throu
gh a lot of the documentary and this added more power to the shots and interviews, the interviews were all diegetic speaking with a low music bed behind. There also was a non-diegetic voice over explaining facts and events to the audience, giving more power to the interviewees and mentioning the statistics about marketing this particular film. All together the sound was really under used in this documentary and wasn't greatly effective.
There was a lot of fast editing cuts in the documentary, this is to keep the audience interested in the subject and always giving them something new to look at, also the cut ways to create more meaning with what the interviewee is saying. However there are some amateur editing such as fades, although it does link between interviews, it just looks poor. The editing also involves all the superimposition of images, which is a image over the top of a existing image, like a dissolve. Text and titles are also part of the editing and come up every time a new interviewee comes onto screen or the beginning of a new section of the documentary.
There is a lot of archive footage used in this documentary from the premiers and opening of the blockbuster, also old posters and events which came about due to the advertising of the product. Archive footage was also used fro
m TV adverts and internet sites, the audience also see old adverts from the 'Loin King' , 'Jurassic Park and 'My Little Mermaid'.
The Graphics were very over used in this documentary with text and titles appearing mostly every scene and its made for a target audience. There is also a clapper board to introduce each scene.
The Music Biz
The Music biz is another mixed documentary about the publicity in the music industry and how a artist has millions spent on them to be able to earn millions back. At first the audience get a insight into the music business and see archive footage from awards and get introduced to celebrities. All this at the beginning is showing the
audience what the documentary involves. The documentary then moves on to a more specific topic, the well known artist, Meat Loaf and how his influential first album 'Bat Out Of Hell' was such a success and was one of the best selling albums of the time, through this success there was a second album to be released, even though at this time Meat Loaf had filed for bankruptcy, there was still a giant market in which
to sell this album. The doc moves on to show the audience all the time and effort companies have t go through to be able to create albums and publish music videos. The audience see the making of the music video and get a taste of behind the scenes, then the big pay off, all the awards and press meetings that Meat Loaf goes through, all glamor and glitz to show off the effort and money spent into the project.
The camera angles used in this documentary range from extreme close ups and full shots depending on the setting and message, for example when Meat Loaf and other experts in the music business where being interviewed the camera was on close ups, making the audience look and listen to the interviewee with full concentration. The full shots were used in press conferences to show the amount of publicity that these celebrities get. Other Camera angle such as establishing shots, such as showing the offices of the publishers. Long zooms on Virgin's tables and equipment.
Mise En Scene of this documentary is nothing you wouldn't expect, the interviews are conducted in front of a green screen with images and moving pictures of relevant subjects in hand, the audience also get a in sight into what happens on the set of a music video, really bringing the audience to the scene. The audience also get to witness press conferences with all the flashing lights, cameras and microphones being thrown around the room. All this mise en scene also shows what the work was all for and why people go through it. Make up was a big part of mise en scene in this documentary, the audience see Meat Loaf dressed up for his music video, he was done up to be a monster, a sort of beauty and the beast effect.
The sound for the documentary was used to add meaning r back up what is on screen, many samples of songs were used from the artists in discussion such as the Village People's YMCA and Meat Loaf's Bat Out Of Hell, these appeared many times through the documentary. Also a guiding voice over which kept the audience up to date and understanding the subject in a cleaner light. Non-diegetic sounds were often used also, such as when there was a full shot of a Meat Loaf poster there was a heart beat playing to the audience, this heart beat is signifying the chance and maybe loss in Meat Loaf's career.
A lot of editing was used it The Music Biz, this editing shows the power struggles between the artist and the producer, there were fast cuts between these two characters, Michael Bay and Meat Loaf, showing their struggles with one another and the music business itself. There is also fast paced editing showing different opinions on matters and showing controversy. There were dissolves to break up different interviews and scenes however these could look amateur.
The archive footage used in this documentary was from music videos of Mr Blobby because he beat Meat Loaf to a christmas number one, also the use of archive footage from Meat Loafs old music videos, showing transitions from now and then.
Graphics were simple, not to much used to take away the attention from the interviewee or video being played.
The Devil Made Me Do It...
The Devil Made Me Do It is a mixed documentary about the killing of a nun by three young girls, who apparently were influenced by the gothic singer Marilyn Manson. The ways in which the documentary is mixed is due to the voice over, observation and evidence. The themes of the documentary are a vast range of things from murder, religion, young attitudes and how easily they are manipulated, the gothic and satanic beliefs of a famous singer and the way he is a role model to these young people. A big theme is the way the media can have such a influential effect on people.
The documentaries narrative structure- The documentary starts with a major problem, the killing of a nun; there are no leads to the murder and it was seen as such a serial killing with no evidence what so ever. This confused the whole town and nothing made sense, the audience see shots of the town in a depression and get the strongest feeling off tension. As the documentary moves forward the killers get identified as three young teenage girls, there was no motive to the killings as far as the police could find, this went on until the girls gave in confessions explaining the brutal murder in which they carried out. Because these teenage girls were gothic and loved the singer Marilyn Manson, also were Satan worshipers, the media and police blamed the heavy metal singer as being a sort of puppet master to these three young girls. His influence of satanic rituals and crimes against the church has such a massive impact on these people and they see him as their master. As the documentary comes to its ending one of the girls was ‘sorry’ for the murders, all the girls were sentence however the girl who apologised was let off with a shorter sentence. We see shots of the town with all the satanic graffiti covered over and every ones lives getting back to normal and over the killing of the nun. The audience could tell that the town will always be shocked and hurt from this murder.
The camera work on the documentary is very important as it reveals key elements to the audience. Low camera angles are used a lot with Marilyn Manson to show his dominance and influence on the young people, using these camera angles the audience realises the importance of this man and his effect on people. There are also many two shots of teenage groups together who follow Marilyn, this cinematography plays on the fact that many youngsters are influenced by Marilyn and by showing large groups the audience see this more dramatically. Close ups are used on experts to show their importance and knowledge on the subject, bringing the expert to complete attention. High angle shots are used to show the town, these angles make the town look small and affected heavily by the murders. There is one very powerful scene which is one of the girls words about the events of the murder, the shot is a canted angle lying on the floor whilst the non-diegetic voice over from the girl is explaining the murder; the canted angle adds a feeling to the audience that they are seeing out of the nun's eyes whilst she is lying on the floor. This is a powerful technique and brings a serious and shocking element to the documentary. Also there is a great use of hand held footage, such as Manson concerts, which adds a frantic and fast visual for the audience, brings them closer to the action.
The documentary relies also a lot on mise en scene, the ways in which people were interviewed was set in a special way, the interviewees were in their own homes when interviewed, they did this so that people felt more comfortable talking about the murders and problems with teenagers, this was important to get the right reactions and feelings from people. When the phycologist was explaining motives and issues with the girls and the way in which Manson is leading teenagers down a dark way of life, she is dressed in red, red is a powerful colour and gives the phycologist more dominance and the audience understand her knowledge with more professionalism. Manson's concerts are frantic, loud and aggressive, the audience witness all the teenagers constantly sticking their fingers up at the cameras and we can see their aggression. However then the audience see Marilyn walking around the Vatican and enjoying the local scenery, but this is conflicting and controversial so what is real in his beliefs is a question for the audience.
Sound is a very important convention of documentaries and 'The Devil Made Me Do It' uses lots of non diegetic sounds, from the scene where the audience listen to the girls confession and also the use of a heart beat to enhance the nun's murder. Also there are plenty of music beds under peoples voices to add depth to interviews. The use of religious music and hardcore Manson's music plays on the conflict and contrast in the two beliefs/ attitudes.
There is many cut a ways used in interviews to make more sense of the story and to show importance on the subjects, other usage of editing is such things as match on action in Manson's concerts switching between fans and Manson in the back of the stage getting ready. On interviews the experts or the effected are on the reliable eye line match so that the audience are eye level with the interviewee. The was also long shots of the alley where the nun was murdered for the audience to reflect and think about the matter. There was also a contrast in the editing with shots, there was many fast, frantic shots such as the concerts and then slow calmer still shots of the villiage, this mise en scene adds dramatisation and contrast to the documentary.
The Devil Made Me Do It also uses many pieces of archive footage and photographs, from such things as the murder trial and funerals right the way to Manson's carnage concerts from years before, the funeral shows the effects and brutality that the three girls inflicted upon the town and where the inspiration of theirs, may, have come from. There is also archive footage from a old shooting in Colombia where a man, who supported Manson, shot people dead and people used Manson as a source there too, this shows that Manson has been involved in controversy before.
Simple graphics were used such as text for names, dates and professions. This text is base white and does a good job in not taking away any attention from the visuals.
The Car Is The Star: Ford Capri
A mixed documentary about a iconic car that revolutionised cars to this day, it starts with a background check of the car and tells us about the ways it came about and how it was a fashion to have something new and different to what is normally expected from a car at the time. This documentary is trying to make the audience decide whether this car was a icon and loved or a car which set stereotypes and loathed. The middle of the documentary describes the way in which the Ford Capri were bought by young people and how they used to race them in London with no tax, insurance or maybe not even a licence, so with this the audience see to sides to the Capri, its new sleek comfortable family car or a boy racers dream of the 70's. The Documentary then moves on to talk about the new cars on the market which effected the sales of the Ford Capri massively, then moves on to bring more newer versions of the Capri however none did as well as the first model which sold over 1 million Capri's in two years. Towards the end of the program the car is talked about in interviews with artist who believe that the Capri is a idol to the motoring industry and see the social effects the car had on Britain in the 70's. The audience are left to decide on their own verdict about the car.
Camera angles used in this documentary, such as the full shots of the projector room with the presenter setting a scene and showing pictures from the past. Other shots such as mid shots in some interviews such as the man in the cafe talking about when he used to race, and then close ups of the retired C.E.Os for ford, this contrast in angles is a way to show importance of the interviewees and what there role was to the capri and its success or it's fall. There are also many camera angles on the car itself, from full shots showing the whole car, too extreme close ups of the intricate details and styling, also uses of panning shots along the car letting the audience take a good look at all the cars features.
The mise en scene of the documentary is revolving around the Ford and the time period, the 70s. This would be shown by constant pictures of the car in background of the interviews or if not pictures, vox pops would come in during dialogue. These codes are reminding the audeince and buidling more meaning to the story of the car. In interviews there are some people giving their opinions on the car themselves, these people look like they were interviewed in the 80's because of their hair styles and clothing; this is bringing the audience back to the people of the time.
The sound was varied through out the documentary from non-diegetic voice overs explains what is on screen and giving vital information to the audience, its the presenters voice and when he is on screen his speech often goes onto bed the next scene or archive footage. Also the sound of the car is heard quiet a bit, this is building more meaning to the car because the audience are able to hear the engine and get to know more about the car.
Archive footage was used all the way through the documentary from old posters advertising the car, old television adverts also trying to sell the car and other footage from proud owners and racers in the street. This documentary relied heavily on archive footage and wouldn't have had half the effect it did without them. There was also some reconstructions of racers at the lights getting ready to race, this is a cut scene in the middle of a interview when a owner is explaining what he and his friends used to do, this reconstruction is creating a lot more meaning to what the interviewee is saying and it has more of a effect on the audience.
The editing of the documentary consisted off cut away's during interviews to create meaning and archive footage, there was also text when more experts were introduced on screen, this text was simple and didn't take to much away from what was being said. Other editing techniques were the use of projectors and the ways in which the camera worked around it, the vox pops and showings of posters and adverts in full screen.
The Ten Commandments Of The Mafia
This is a mixed documentary about the discovery by the FBI in 2007 about the 10 commandments of the mafia, this discovery changed the whole out look of the crime families and told the FBI information which they never even imagined existed.
1. No one can present himself directly to another of our friends. There must be a third person to do it.
2. Never look at the wives of friends.
3. Never be seen with cops.
4. Don't go to pubs and clubs.
5. Always being available for Cosa Nostra is a duty - even if your wife's about to give birth.
6. Appointments must absolutely be respected.
7. Wives must be treated with respect.
8. When asked for any information, the answer must be the truth.
9. Money cannot be appropriated if it belongs to others or to other families.
10. People who can't be part of Cosa Nostra: anyone who has a close relative in the police, anyone with a two-timing relative in the family, anyone who behaves badly and doesn't hold to moral values.
2. Never look at the wives of friends.
3. Never be seen with cops.
4. Don't go to pubs and clubs.
5. Always being available for Cosa Nostra is a duty - even if your wife's about to give birth.
6. Appointments must absolutely be respected.
7. Wives must be treated with respect.
8. When asked for any information, the answer must be the truth.
9. Money cannot be appropriated if it belongs to others or to other families.
10. People who can't be part of Cosa Nostra: anyone who has a close relative in the police, anyone with a two-timing relative in the family, anyone who behaves badly and doesn't hold to moral values.
Kottke.org
The documentary runs a narrative structure going in order of these 10 commandments, describing the background into each commandment and showing in reconstructions the effects and processes Mafia gangs go through.
The camera work is well varied in this documentary from extreme close ups and hand held cameras in reconstructions, to steady mid shot angles of interviewees. This change in camera work is great for changing the audiences perception on what is happening on screen. There is also a lot of use with focusing, there is a effect put on the footage blurring out the edges of the screen, making sure that the audience concentrates on the important happenings on screen. There was also many shots that used partial vision on peoples faces, whether they be real gangsters who have given it al up and are willing to talk or it be in a reconstruction where the Boss' face would be blocked by shoulders or shadow. This is adding a lot of meaning to the people on scene, the audience identify with this partial vision and understand straight away that these people are not to be reckoned with or are in danger talking about the subjects.
This partial vision also is a element of mise en scene, with all the dark shadows over peoples faces this adds tension to the documentary, the mise en scene also follows in the way that people look, the Mafia are known for money and suits, big cigars and fancy cars, all of which are in this documentary. The blur around the outside of the frames also work with the mise en scene of the documentary, this blur is adding importance to subjects or faces. We also see controversy due to the mise en scene through peoples expressions about the Boss' and the ways in which they had to lie... but this resulted in death.
There is a low bass music bed which lies on the bottom of the documentary, this music bed is pretty serious and adds to the danger element of the Mafia, this music bed also plays through interviews and it brings a more sinister feeling to what it being said. The voice over runs through out the whole of the documentary backing up everything which happens on screen and also giving new information about the commandments. There are also such noises as making drugs on a table with a pallet and slow driving cars when the boss is inside to add a more serious edge.
There is only few uses of archive footage in this documentary, this is probably due to the fact that there were legal cases and people could not be identified by law, however there were a few archive materials used in such things as the settings of the cities at the time and old shots of Sicily were the Mafia were formed. There was a great deal of editing in the documentary from the reconstructions and the ways in which they were filmed, such as blurring the shot to add distortion and fast cuts between shots to create atmospheres in the scenes. The editing was also used in cut a ways from interviews to reconstructions then back, this process brought more attention and built meaning for the audience, making the documentary easier to follow. The graphics used didn't take the attention away from situations at hand but gave the audience key details on the interviewees.
BrainStorm Ideas
If you can't think of what to make a documentary about........ think random words
cake, beans, shoes, hats, sheds, tables, snow, religion, stars, scissors, light, tv, media, shops, people, age, make up, dresses, watches, time, horses, pets, penguins, deodorant, sand, colour, glass, wood, shelves, race, sports, politics, money, artists, houses, computers, games, lives, education, jobs, fish, coins, antiques, roads, materials, students, bills, cheating, relationships, celebrities, junk, cars, rocks, bananas, pears, Ethnic, hearing, eyes, teeth, songs, singers, olyimpics and rockets. The List Is Endless!!!!!!
Initial Ideas
Initial Ideas.
Here are our initial ideas for making our documentary.
Space – The view on the sky and stars by the general public and the way in which Britain hasn’t succeeded as much as the Americans in this field. Also the way now that children are no longer fascinated with the sky like they used to be. We are going to ---- station to get a close look at the stars and talk with experts about the sky and how much of a impact it has on the world. Looking at the way that the stars are under rated these days compared to when people used the stars for time, locations and directions.
Feminism – The close look at the way woman have changed rolls through time and how feminists strive forward for their rights, also how these feminists have changed the ways in which women are looked at, also the role of females in the media and the many ways in which they are looked upon by the public.
Chocolate - The Influence of Chocolate, a documentary about the affect of chocolate in our sociaty and the ways in which chocolate has become a global mostly loved industry. We would be looking at the way that chocolate has changed over the past 70 years and its affects through the war and media. Health issues also arise with chocolate so interviews experts or diagnosed patients is a must.
Here are our initial ideas for making our documentary.
Space – The view on the sky and stars by the general public and the way in which Britain hasn’t succeeded as much as the Americans in this field. Also the way now that children are no longer fascinated with the sky like they used to be. We are going to ---- station to get a close look at the stars and talk with experts about the sky and how much of a impact it has on the world. Looking at the way that the stars are under rated these days compared to when people used the stars for time, locations and directions.
Feminism – The close look at the way woman have changed rolls through time and how feminists strive forward for their rights, also how these feminists have changed the ways in which women are looked at, also the role of females in the media and the many ways in which they are looked upon by the public.
Chocolate - The Influence of Chocolate, a documentary about the affect of chocolate in our sociaty and the ways in which chocolate has become a global mostly loved industry. We would be looking at the way that chocolate has changed over the past 70 years and its affects through the war and media. Health issues also arise with chocolate so interviews experts or diagnosed patients is a must.
Questionnaire
Questionnaire - Chocolate
What is your favourite colour?
[ORANGE] [YELLOW] [BLUE] [RED] [PURPLE]
What time of day do you usually watch television?
[6pm – 7pm] [7pm – 8pm] [8pm – 9pm] [9pm+]
Do you think you could tell the difference between branded chocolate and supermarket chocolate?
[YES] [NO]
Do you prefer branded chocolate to supermarket chocolate?
[YES] [NO]How much money a week do you spend on chocolate?
[LESS THAN A £1] [£1 - £2] [£2 - £3] [£3 - £4] [£4+]How much chocolate a week do you eat?
[LESS THAN A BAR] [1 BAR TO 4] [4+ BARS]
Do you think chocolate leads to obesity?[YES] [NO]
How many chocolate brands can you name?
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Would you class your self as a ‘chocoholic?’
[YES] [NO]
Were you allowed chocolate as a child?
[YES] [NO]
Do you consider chocolate as a luxury?
[YES] [NO]
Have you ever been to Cadburys world or another chocolate factory?
[YES] [NO]
What was chocolate like when you were young?
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Has chocolate improved since you were young?
[YES] [NO]
Do you have a favourite brand or type of chocolate that you have grown up with?
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How much impact do you think chocolate has on the world?
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What gender do you think prefers chocolate?
[MALE] [FEMALE] [OTHER] [RATHER NOT SAY]
Why do you think chocolate is so popular?
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Which type of chocolate do you prefer the most?
[MILK] [DARK] [WHITE]
Which type of chocolate do you prefer least?
[MILK] [DARK] [WHITE]What type of voice over do you prefer in a documentary?
[MALE] [FEMALE] [GOD LIKE] [OTHER]
If other please specify
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How many chocolate bars have you eaten in one go?
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How often do you give chocolate as a gift?
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What was the first chocolate you ate?
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Do you think there are any negatives of eating chocolate?
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What is your favourite TV channel?
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What is the worst brand you have ever tasted?
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What’s the best brand you have ever tasted?
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Favourite Colour:
Orange
2
Orange
2
Yellow
3
Blue
7
Red
4
Purple4
This shows that people prefer the colour blue which gives a soft feeling.
Chocolate Leading to Obesity
Yes
9
No
14
This shows that people don’t think that eating chocolate makes them obese, this could show that people are naïve when it comes to chocolate which they enjoy.
Yes
9
No
14
This shows that people don’t think that eating chocolate makes them obese, this could show that people are naïve when it comes to chocolate which they enjoy.
Money Spent on Chocolate Each Week
Less than a £0
£1 to £2
0
£2 to £3
11
£3 to £4
5
£4+
4
This shows that the average person doesn’t spend less than £2 on chocolate a week; this could show either a high price of chocolate or chocolate is something they buy often.
Less than a £0
£1 to £2
0
£2 to £3
11
£3 to £4
5
£4+
4
This shows that the average person doesn’t spend less than £2 on chocolate a week; this could show either a high price of chocolate or chocolate is something they buy often.
Chocolate as a luxury
Yes
11
No9
This contradicts the previous questionnaire result as the majority of people consider chocolate a luxury.
Yes
11
No9
This contradicts the previous questionnaire result as the majority of people consider chocolate a luxury.
Favourite voice over
Male
9
Female
7
God Like
4
This shows that most people prefer a male voice over maybe because the male voice is naturally more demanding.
Male
9
Female
7
God Like
4
This shows that most people prefer a male voice over maybe because the male voice is naturally more demanding.
Classing self as a 'chocoholic'
Yes
6
No
14
This shows that although every person interviewed eats chocolate very few consider themselves addicted to it.
Yes
6
No
14
This shows that although every person interviewed eats chocolate very few consider themselves addicted to it.
Time of Day Viewing
6pm to 7pm
37pm to 8pm
28pm to 9pm
7
9pm +
8
This shows that our viewers would prefer a late night documentary. This also means we can show more adult content.
6pm to 7pm
37pm to 8pm
28pm to 9pm
7
9pm +
8
This shows that our viewers would prefer a late night documentary. This also means we can show more adult content.
Telling the difference between branded chocolate and supermarket chocolate
Yes16
No
4
This shows that our viewer ship can taste differences in chocolate and can afford branded chocolate.
How Much Chocolate Eaten in a Week
Less than a bar
0
1 to 4 bars
18
4+ bars
2
This backs up the previous a
nalysis. This shows that people buy and eat chocolate pretty often and it is a social norm.
Allowed chocolate as a childYes
19
No
1
This shows that chocolate isn’t considered bad or a luxury as nearly all children were allowed them as a child.
Visited a chocolate factory?
Yes
6
No
14
This shows that all the people that consider themselves chocoholics have visited a chocolate factory.
Chocolate improved since you were young?
Yes
17
No
3
This shows that people are very nostalgic when it comes to chocolate, like it's important. However as is often the case this could just be how people remember chocolate, not how it actually was.
19
No
1
This shows that chocolate isn’t considered bad or a luxury as nearly all children were allowed them as a child.
Visited a chocolate factory?
Yes
6
No
14
This shows that all the people that consider themselves chocoholics have visited a chocolate factory.
Chocolate improved since you were young?
Yes
17
No
3
This shows that people are very nostalgic when it comes to chocolate, like it's important. However as is often the case this could just be how people remember chocolate, not how it actually was.
Type of chocolate preferred
Milk
13
White
6
Dark
1
This shows that most people prefer the traditional milk maybe because they’ve been brought up with that type as it is the most readily available.
Milk
13
White
6
Dark
1
This shows that most people prefer the traditional milk maybe because they’ve been brought up with that type as it is the most readily available.
BrainStorm Of Content
Brainstorm…. Sweet Like Chocolate
The Target audience for our documentary isn’t really the biggest of issues; chocolate is loved by people of all ages so we can aim our documentary at a large age group. This gives us a broad range ideas which can we can build upon by not sticking to a specific age.
Firstly we will introduce the documentary and the topic about chocolate to the audience, we will use cut away shots showing shops on high street and super markets selling chocolate, the use of archive footage such as adverts and posters to create a better understanding of the topic. We will use a voice over also introducing the documentary ‘The Influences of Chocolate’ the voice over that we will be using will be male because of the results in the questionnaire showed people preferred male voice over. VOX POPS- how many chocolate brands do you know? Flick between all interviewees giving different answers to the audience creating structure and meaning, showing every body knows many brands.
Open- Extreme close ups on brands of chocolate and give statistics over the top to add evidence and facts, using narrator only, non-diegetic music in background to add a music bed, this music isn’t going to be fast or gripping, so it doesn’t take away attention from the facts and on screen effects. Show meaning full shots of shops such as Thornton’s and chocolate lanes in supermarkets, baskets full of chocolate in a close up giving more statistics about the sales in supermarkets. All these shots are creating more attenstion to the subject.
INTERVIEWEES ALWAYS ON THE RIGHT OF THE SCREEN. This is keeping the familiar composition.
We will be conducting Interviews with supermarket managers about the sales of chocolate and how chocolate has such a influence on supermarkets, we will use close ups on the chocolate brands on the shelves and on the interviewees to show importance on the subject, and how quickly it gets off the selves into peoples houses. In the editing there will be switching in between interviews with Thorntons and supermarkets to show contrast or familiarities in the statistics.
Interviews- We will ring up Thorntons in the centre of Warrington and get a interview book with the Manager of Thorntons chocolate in the golden square. The sort of questions that we will be asking are, how the business stays steady because of the amount of sales. How special occasions create more sales e.g. Christmas, birthdays, Easter etc. Also we will be getting information from these interviews and using this content to forward to the public and see what influences have taken effect.
We will also conduct interviews in a primary school with young children to get their opinions about chocolate, these shots will be used as Vox pops to be used throughout the documentary to keep going back to and reminding the audience of the influence of chocolate on young people.
Vox pop questions are very important and will be used through out the whole documentary to the break all interviews down over the course of the film and to bed meaning to the subject, such as in a interview with Thornton’s and cutting away to a vox pop of someone eating or talking about Thorntons. The use of break away shots showing people buying / eating chocolate will also give more attention to the subject. There will be the Narrator talking to audience about how popular and important chocolate has become to society and this will be showing the influence of chocolate.
We will also conduct interviews with our Grandparents to get a history on chocolate and how it’s changed over the years, also the effects the war had on chocolate, how it was a luxury and whether they still believe it is. Full shots of interviewees showing their homes and comforts so the audience get a warmer feel from the interview. Slow and calm non-diegetic music over the interviews to add to the feel of comfort and age.
Interviews with diabetics to find out how much chocolate can effect their health.
Show archive footage of really old chocolate adverts and compare them to the colourful vibrant adverts of today, and how society know these adverts and they have become very popular, such as milky bar kid and the Cadbury’s drum playing gorilla. These adverts do stick in people’s memories and can get a great deal of personal information about the brand of chocolate due to their personal experiences. As we see in the old adverts of Cadburys we see a man dropping chocolate on the floor and children flooding around him to pick it all up, this type of advertising has changed, these adverts are no longer aimed at children as much as they used to be. The adverts of today are out to a much broader audience, this is also showing the influence what chocolate has had on our society.
Possible cut away shots will consist of extreme close ups on brands of chocolate, showing people buying chocolate on mid shots and full shots of shops such as Thortons when they are spoke about. Show people opening presents that contain chocolate, this sort of cut a ways are bringing more meaning to what is being said by the interviewee or voice over.
Statistics from the web about chocolate, the way that chocolate is made and how much of the industry creates a day.
The Target audience for our documentary isn’t really the biggest of issues; chocolate is loved by people of all ages so we can aim our documentary at a large age group. This gives us a broad range ideas which can we can build upon by not sticking to a specific age.
Firstly we will introduce the documentary and the topic about chocolate to the audience, we will use cut away shots showing shops on high street and super markets selling chocolate, the use of archive footage such as adverts and posters to create a better understanding of the topic. We will use a voice over also introducing the documentary ‘The Influences of Chocolate’ the voice over that we will be using will be male because of the results in the questionnaire showed people preferred male voice over. VOX POPS- how many chocolate brands do you know? Flick between all interviewees giving different answers to the audience creating structure and meaning, showing every body knows many brands.
Open- Extreme close ups on brands of chocolate and give statistics over the top to add evidence and facts, using narrator only, non-diegetic music in background to add a music bed, this music isn’t going to be fast or gripping, so it doesn’t take away attention from the facts and on screen effects. Show meaning full shots of shops such as Thornton’s and chocolate lanes in supermarkets, baskets full of chocolate in a close up giving more statistics about the sales in supermarkets. All these shots are creating more attenstion to the subject.
INTERVIEWEES ALWAYS ON THE RIGHT OF THE SCREEN. This is keeping the familiar composition.
We will be conducting Interviews with supermarket managers about the sales of chocolate and how chocolate has such a influence on supermarkets, we will use close ups on the chocolate brands on the shelves and on the interviewees to show importance on the subject, and how quickly it gets off the selves into peoples houses. In the editing there will be switching in between interviews with Thorntons and supermarkets to show contrast or familiarities in the statistics.
Interviews- We will ring up Thorntons in the centre of Warrington and get a interview book with the Manager of Thorntons chocolate in the golden square. The sort of questions that we will be asking are, how the business stays steady because of the amount of sales. How special occasions create more sales e.g. Christmas, birthdays, Easter etc. Also we will be getting information from these interviews and using this content to forward to the public and see what influences have taken effect.
We will also conduct interviews in a primary school with young children to get their opinions about chocolate, these shots will be used as Vox pops to be used throughout the documentary to keep going back to and reminding the audience of the influence of chocolate on young people.
Vox pop questions are very important and will be used through out the whole documentary to the break all interviews down over the course of the film and to bed meaning to the subject, such as in a interview with Thornton’s and cutting away to a vox pop of someone eating or talking about Thorntons. The use of break away shots showing people buying / eating chocolate will also give more attention to the subject. There will be the Narrator talking to audience about how popular and important chocolate has become to society and this will be showing the influence of chocolate.
We will also conduct interviews with our Grandparents to get a history on chocolate and how it’s changed over the years, also the effects the war had on chocolate, how it was a luxury and whether they still believe it is. Full shots of interviewees showing their homes and comforts so the audience get a warmer feel from the interview. Slow and calm non-diegetic music over the interviews to add to the feel of comfort and age.
Interviews with diabetics to find out how much chocolate can effect their health.
Show archive footage of really old chocolate adverts and compare them to the colourful vibrant adverts of today, and how society know these adverts and they have become very popular, such as milky bar kid and the Cadbury’s drum playing gorilla. These adverts do stick in people’s memories and can get a great deal of personal information about the brand of chocolate due to their personal experiences. As we see in the old adverts of Cadburys we see a man dropping chocolate on the floor and children flooding around him to pick it all up, this type of advertising has changed, these adverts are no longer aimed at children as much as they used to be. The adverts of today are out to a much broader audience, this is also showing the influence what chocolate has had on our society.
Possible cut away shots will consist of extreme close ups on brands of chocolate, showing people buying chocolate on mid shots and full shots of shops such as Thortons when they are spoke about. Show people opening presents that contain chocolate, this sort of cut a ways are bringing more meaning to what is being said by the interviewee or voice over.
Statistics from the web about chocolate, the way that chocolate is made and how much of the industry creates a day.
Formal Proposal
Formal Proposal
SUBJECT
the subject we chose to do our documentary on was chocolate. We chose this because it’s a very broad subject, which has the ability of having a large target audience, could be broadcasted at anytime and also because the majority of the world knows what chocolate is.
TYPE OF DOCUMENTARY
This documentary is a mixed documentary because it’s going to involve different aspects of mixed documentaries. These include Vox Pops; which are quick paced and edited piece of footage of people answering a simple question about the subject. Also it will include interviews of different people in different environments to get a broad opinion of chocolate. We will use a voice over to support the images and video which are showed on the screen and also to give the documentary meaning.
STYLE OF DOCUMENTARY
In our documentary we are using fast paced editing and lively music. Also we are using bright colours to draw the audience’s attention and so we don’t lose their attention whilst they are watching it. The subject of the documentary will be kept clear throughout the footage and the audience will be kept informed because throughout interviews we will use cutaways so keep the .and make sense.
CHANNEL AND SCHEDULING
when we sent out a questionnaire to our target audience, the results we got back determined how we would schedule our documentary. The majority of the audience that filled the questionnaire in watched channel 4 mostly and watched television between the times of 8pm to 9pm. Therefore we are going to broadcast our documentary onto channel 4 and put it on television at 8pm.
TARGET AUDIENCE
As well as getting feedback for channels and scheduling, we also asked people their age so we could find out who we were talking to so we could make the documentary suitable. We found out that the majority of people who watch TV at 8pm and watch channel 4 are between 16 – 35, therefore we are going to make our target audience that age. Also we found out that the most favoured colour out of our target audience is blue, therefore we can use this colour for our graphics to make it more relevant. We asked our target audience what their favourite style of chocolate is, and they mostly preferred milk chocolate. We then thought when we do our research to the public audience we will use milk chocolate because people will enjoy it more. The majority of our audience was allowed to eat chocolate as a child, therefore if we do interview children most of them will be able to answer correctly.
PRIMARY RESEARCH NEEDED
Primary research is information that you are able to go out and find yourself the research we need to film ourselves include different interviews, Vox Pops and audience feedback. For Vox Pops, I’m going to attend a primary school in my area and ask the children different questions such as what is your favourite chocolate. The question must be simple otherwise the Vox Pops wont work and the children wont be interested and too confused if they don’t understand. Also for the interviews I will interview my grandparents about how chocolate was in the war time, if it was rationed and if it was popular. For the interview I’m able to be a bit more flexible than in the Vox Pops because it’s a longer piece of footage.
SECONDARY RESEARCH NEEDED
the secondary research is information that already exists and you are able to use for your own documentary. For example, we can use the internet to find different achieve footage of chocolate adverts from previous years, and adverts from recent years. We can then compare them to each other and discuss the changes and how it’s evolved about chocolate. Also because we are discussing how chocolate was in the war time, we can use images of posters from the war advertising rationing and posters showing how important chocolate is.
NARRATIVE STRUCTURE
the narrative structure is how the documentary will flow and the order of the footage we are showing. At the beginning we will show the many different types of chocolate you can get, who buys the chocolate and the inflation of chocolate prices. In the middle we will show the impact of chocolate on people and interview members of the public, for example we will interview older generations to discuss how chocolate was, when they were younger living through the war. In the end we will do an over view of the documentary and show how chocolate has changed through different generations and discuss the question if it will change more.
OUTLINE OF CONTEXT
we will first show an opening, quick cuts of chocolate brands and shops with people buying chocolate. We will have a male voice over explaining what’s happening on the screen and introduces the overall question. Then we will use Vox pops of people saying their favourite chocolate bar. We will then go onto an interview with Thornton’s chocolate employees; we will use cutaways that are relevant to the interview. To then get a first hand response of how chocolate was for older generations, we will then have an interview of grand parents on how chocolate was through the war. Then we talk about how chocolate is affected by different times of the year, for example; Christmas, Easter etc. Achieve footage from these times of year. The voice over will talk about how important chocolate actually is at these times of year., then use Archive footage of old adverts and adverts from the present day. Then we will totally contrast the subject and talk about people to don’t eat chocolate, interviewing somebody that is diabetic.
RESOURCE OF REQUIREMENTS
the requirements we need for our documentary are a camera and tripod, to film our interviews and our secondary research. Also a microphone and headphones, again for the secondary research so we have clear speech and are able to hear we are filming. We need achieve footage, of video’s and images to support the subject we are doing our documentary and show the audience realism of it. For primary research we will interview different people to get a wide range of opinions, also we will include Vox Pops to also add to opinions of the public audience.
SUBJECT
the subject we chose to do our documentary on was chocolate. We chose this because it’s a very broad subject, which has the ability of having a large target audience, could be broadcasted at anytime and also because the majority of the world knows what chocolate is.
TYPE OF DOCUMENTARY
This documentary is a mixed documentary because it’s going to involve different aspects of mixed documentaries. These include Vox Pops; which are quick paced and edited piece of footage of people answering a simple question about the subject. Also it will include interviews of different people in different environments to get a broad opinion of chocolate. We will use a voice over to support the images and video which are showed on the screen and also to give the documentary meaning.
STYLE OF DOCUMENTARY
In our documentary we are using fast paced editing and lively music. Also we are using bright colours to draw the audience’s attention and so we don’t lose their attention whilst they are watching it. The subject of the documentary will be kept clear throughout the footage and the audience will be kept informed because throughout interviews we will use cutaways so keep the .and make sense.
CHANNEL AND SCHEDULING
when we sent out a questionnaire to our target audience, the results we got back determined how we would schedule our documentary. The majority of the audience that filled the questionnaire in watched channel 4 mostly and watched television between the times of 8pm to 9pm. Therefore we are going to broadcast our documentary onto channel 4 and put it on television at 8pm.
TARGET AUDIENCE
As well as getting feedback for channels and scheduling, we also asked people their age so we could find out who we were talking to so we could make the documentary suitable. We found out that the majority of people who watch TV at 8pm and watch channel 4 are between 16 – 35, therefore we are going to make our target audience that age. Also we found out that the most favoured colour out of our target audience is blue, therefore we can use this colour for our graphics to make it more relevant. We asked our target audience what their favourite style of chocolate is, and they mostly preferred milk chocolate. We then thought when we do our research to the public audience we will use milk chocolate because people will enjoy it more. The majority of our audience was allowed to eat chocolate as a child, therefore if we do interview children most of them will be able to answer correctly.
PRIMARY RESEARCH NEEDED
Primary research is information that you are able to go out and find yourself the research we need to film ourselves include different interviews, Vox Pops and audience feedback. For Vox Pops, I’m going to attend a primary school in my area and ask the children different questions such as what is your favourite chocolate. The question must be simple otherwise the Vox Pops wont work and the children wont be interested and too confused if they don’t understand. Also for the interviews I will interview my grandparents about how chocolate was in the war time, if it was rationed and if it was popular. For the interview I’m able to be a bit more flexible than in the Vox Pops because it’s a longer piece of footage.
SECONDARY RESEARCH NEEDED
the secondary research is information that already exists and you are able to use for your own documentary. For example, we can use the internet to find different achieve footage of chocolate adverts from previous years, and adverts from recent years. We can then compare them to each other and discuss the changes and how it’s evolved about chocolate. Also because we are discussing how chocolate was in the war time, we can use images of posters from the war advertising rationing and posters showing how important chocolate is.
NARRATIVE STRUCTURE
the narrative structure is how the documentary will flow and the order of the footage we are showing. At the beginning we will show the many different types of chocolate you can get, who buys the chocolate and the inflation of chocolate prices. In the middle we will show the impact of chocolate on people and interview members of the public, for example we will interview older generations to discuss how chocolate was, when they were younger living through the war. In the end we will do an over view of the documentary and show how chocolate has changed through different generations and discuss the question if it will change more.
OUTLINE OF CONTEXT
we will first show an opening, quick cuts of chocolate brands and shops with people buying chocolate. We will have a male voice over explaining what’s happening on the screen and introduces the overall question. Then we will use Vox pops of people saying their favourite chocolate bar. We will then go onto an interview with Thornton’s chocolate employees; we will use cutaways that are relevant to the interview. To then get a first hand response of how chocolate was for older generations, we will then have an interview of grand parents on how chocolate was through the war. Then we talk about how chocolate is affected by different times of the year, for example; Christmas, Easter etc. Achieve footage from these times of year. The voice over will talk about how important chocolate actually is at these times of year., then use Archive footage of old adverts and adverts from the present day. Then we will totally contrast the subject and talk about people to don’t eat chocolate, interviewing somebody that is diabetic.
RESOURCE OF REQUIREMENTS
the requirements we need for our documentary are a camera and tripod, to film our interviews and our secondary research. Also a microphone and headphones, again for the secondary research so we have clear speech and are able to hear we are filming. We need achieve footage, of video’s and images to support the subject we are doing our documentary and show the audience realism of it. For primary research we will interview different people to get a wide range of opinions, also we will include Vox Pops to also add to opinions of the public audience.
Research
Chocolate Research
For the research of chocolate, we thought we could use different statistics to support the subject and show relevance to the audience. I first found some strange uses of chocolate which would make the audience interested.
- The Aztecs once used cocoa beans as a form of currency
- Extracts of cocoa have been recently found to be more effective than fluride and used in toothpaste.
- Dark chocolate is rich in flavanols that improve the circulation of blood around the body.
- Chocolate is used in spa treatments as they contain antioxidant, these include a chocolate fondue wrap and a chocolate bean polish
- It is used to make perfume, which claims to contain a male aphrodisiac that makes you thin.
Also I found some strange facts about chocolate which again we could use to support the subject and entertain the audience.
Chocolate is responsible for the microwave as scientists were experimenting with radio active waves and on one occassion, someone walked through with a bar of chocolate in his pocket, realising you could cook food.
American chocolate companies use 1.5 billion pounds of milk per year.
Dogs can become addictive to chocolate, which explains one of the reasons why they cant eat chocolate other than health reasons.
Because parts of our documentary are talking about how chocolate was in the war, with the rationing and lack of sugar, butter, etc. We thought that we could find some old posters from that time to show relevance and support what were talking about. And then also the background of chocolate, how it was discovered, how it was made and when was the first chocolate bar?
Cocoa trees grew wild in the jungle, and they used them to make a spicy, rather bitter drink for special occasions. Centuries later the Aztec Empire fell, and the Conquistador Hernan Cortés brought cocoa beans back across the ocean to Spain.
Gradually chocolate spread across Europe – it was the fashionable choice of Kings and Queens, the nobility and the rich, just like caviar or champagne today. At the end of the 19th Century milk was added, and at last someone devised a way of making chocolate to eat as well as to drink. But it wasn’t until the 20th century that chocolate became affordable for everyone.
Cocoa trees grew wild in the jungle, and they used them to make a spicy, rather bitter drink for special occasions. Centuries later the Aztec Empire fell, and the Conquistador Hernan Cortés brought cocoa beans back across the ocean to Spain.
Chocolate arrived in England in the 1650s and the aromatic drink became hugely popular in King Charles II’s court. But you’d have to be rich to drink it – high import duties on cocoa beans meant that it was expensive.
Gradually it started to become more widely available. In 1657 London’s very first Chocolate House was advertised: ‘In Bishopsgate Street, in Queen’s Head Alley, at a Frenchman’s house, is an excellent West Indian drink called Chocolate to be sold, where you may have it ready at any time and also unmade at reasonable rates.’
18th century France produced pastilles (tablets) and bars, but it wasn’t until Bristol company Fry & Son made a ‘chocolate delicieux a manger’ in 1847 that the first bar of chocolate as we know it today appeared.
It was a mixture of cocoa powder and sugar with a little of the melted cocoa butter that had been extracted from the beans. The result was a bar that could be moulded. It might have been coarse and bitter by today’s standards, but it was still a revolution.
Moulded into blocks and bars, and poured over fruit-flavoured centres, this plain chocolate was a real breakthrough. But there was more to follow.
In 1875, a Swiss manufacturer called Daniel Peter added powdered milk to make the first milk chocolate bar.
It wasn’t a completely new idea – Cadbury produced their milk chocolate drink based on Sir Hans Sloane’s recipe between 1849 and 1875. And Cadbury added their own milk chocolate bars in 1897.
But Daniel Peter was still way ahead of them – using condensed milk rather than powdered milk to produce a chocolate with a superior taste and texture. Another Swiss manufacturer had invented the conching machine in 1879. This refined chocolate, giving it the smooth texture we know today.
Swiss milk chocolate dominated the British market – a situation the Cadbury family set out to challenge in the 20th Century.
We also found some archieve footage of old adverts the compare with new adverts.
http://www.youtube.com/watch?v=bWaPRsBu014 - Old Milky Bar Advert
http://www.youtube.com/watch?v=Lr_J0mV5LrU&feature=fvst - Recent Dairy Milk advert.
http://www.youtube.com/watch?v=pvIC00EqJT0 - Marathon Bar advert from the 1980's.
http://www.youtube.com/watch?v=6t9ZJK-vc-I - Cadburys Whole Nut bar.
HEALTH EFFECTS
Chocolate includes both positive and negitive health effects. Some positive effects include:
brain stimulator
cough preventer
antidiarrhoeal effects.
However if chocolate is eaten in large quantities then it can lead to obesity, it has also been shown to include addictive effects.
Other effects include a increase in brain activity and heart rate that, according to one study by Dr. David Lewis of the Mind Lab, was more intense and lasted longer than a kiss. Some studies have also shown that a daily intake of dark chocolate produced a reduction in "blood pressure and flow meditated dilation". However milk and white chocolate does not have the same effect.
The fat in chocolate consists of mono-unsaturated fat oleic acid, saturated fat stearic acid and saturated fat palmitic acid. Stearic acid however does not raise LDL cholesterol in the bloodstream, unlike other saturated fats. Also, a large intake of cocoa and dark chocolate do not raise LDL cholestrol levels, some studies have shown that not only can they perhaps lower them but also lower the risk of heart attacks. Another study performed in Stockholm at the Karolinska Institue found that heart attack survivors who ate chocolate two or more times per week cut the risk of dying from disease by about three times.
A study conducted by James Madison University that was presented at an annual meeting at the American College of Sports Medicine shown that consumption of low fat chocolate milk post exercise provided equal or superior muscle recovery when comparing to a high carbonhydrate recovery drink with an equal amount of calories. Athletes that consumed chocolate milk had lower levels of creatine kinase when compared to drinkers of a carbohydrate beverage.
Scientists speaking at the annual meeting of the American Association for the Advancement of Science in 2007 showed results from early studies testing the effects of flavonals (which is found in cocoa) and claimed that a specially formulated type of cocoa may boost brain function and delay decline as people age.
It has been reported that many chocolate products have traces of lead, although the beans absorb little lead it tends to bind to cocoa shells and contamination may occur during the manufacturing process. A USDA study from 2004 the average mean lead levels in chocolate samples ranged from 0.0010 to 0.0965 μg lead per gram.
Chocolate includes theobromine which can be toxic to some animals like horses and dogs. When fed chocolate can remain in their bloodstream for up to 20 hours and could result in epileptic seizures, internal bleeding, heart attacks and death.
For the research of chocolate, we thought we could use different statistics to support the subject and show relevance to the audience. I first found some strange uses of chocolate which would make the audience interested.
- The Aztecs once used cocoa beans as a form of currency
- Extracts of cocoa have been recently found to be more effective than fluride and used in toothpaste.
- Dark chocolate is rich in flavanols that improve the circulation of blood around the body.
- Chocolate is used in spa treatments as they contain antioxidant, these include a chocolate fondue wrap and a chocolate bean polish
- It is used to make perfume, which claims to contain a male aphrodisiac that makes you thin.
Also I found some strange facts about chocolate which again we could use to support the subject and entertain the audience.
Chocolate is responsible for the microwave as scientists were experimenting with radio active waves and on one occassion, someone walked through with a bar of chocolate in his pocket, realising you could cook food.
American chocolate companies use 1.5 billion pounds of milk per year.
Dogs can become addictive to chocolate, which explains one of the reasons why they cant eat chocolate other than health reasons.
Because parts of our documentary are talking about how chocolate was in the war, with the rationing and lack of sugar, butter, etc. We thought that we could find some old posters from that time to show relevance and support what were talking about. And then also the background of chocolate, how it was discovered, how it was made and when was the first chocolate bar?
Cocoa trees grew wild in the jungle, and they used them to make a spicy, rather bitter drink for special occasions. Centuries later the Aztec Empire fell, and the Conquistador Hernan Cortés brought cocoa beans back across the ocean to Spain.
Gradually chocolate spread across Europe – it was the fashionable choice of Kings and Queens, the nobility and the rich, just like caviar or champagne today. At the end of the 19th Century milk was added, and at last someone devised a way of making chocolate to eat as well as to drink. But it wasn’t until the 20th century that chocolate became affordable for everyone.
Cocoa trees grew wild in the jungle, and they used them to make a spicy, rather bitter drink for special occasions. Centuries later the Aztec Empire fell, and the Conquistador Hernan Cortés brought cocoa beans back across the ocean to Spain.
Chocolate arrived in England in the 1650s and the aromatic drink became hugely popular in King Charles II’s court. But you’d have to be rich to drink it – high import duties on cocoa beans meant that it was expensive.
Gradually it started to become more widely available. In 1657 London’s very first Chocolate House was advertised: ‘In Bishopsgate Street, in Queen’s Head Alley, at a Frenchman’s house, is an excellent West Indian drink called Chocolate to be sold, where you may have it ready at any time and also unmade at reasonable rates.’
18th century France produced pastilles (tablets) and bars, but it wasn’t until Bristol company Fry & Son made a ‘chocolate delicieux a manger’ in 1847 that the first bar of chocolate as we know it today appeared.
It was a mixture of cocoa powder and sugar with a little of the melted cocoa butter that had been extracted from the beans. The result was a bar that could be moulded. It might have been coarse and bitter by today’s standards, but it was still a revolution.
Moulded into blocks and bars, and poured over fruit-flavoured centres, this plain chocolate was a real breakthrough. But there was more to follow.
In 1875, a Swiss manufacturer called Daniel Peter added powdered milk to make the first milk chocolate bar.
It wasn’t a completely new idea – Cadbury produced their milk chocolate drink based on Sir Hans Sloane’s recipe between 1849 and 1875. And Cadbury added their own milk chocolate bars in 1897.
But Daniel Peter was still way ahead of them – using condensed milk rather than powdered milk to produce a chocolate with a superior taste and texture. Another Swiss manufacturer had invented the conching machine in 1879. This refined chocolate, giving it the smooth texture we know today.
Swiss milk chocolate dominated the British market – a situation the Cadbury family set out to challenge in the 20th Century.
We also found some archieve footage of old adverts the compare with new adverts.
http://www.youtube.com/watch?v=bWaPRsBu014 - Old Milky Bar Advert
http://www.youtube.com/watch?v=Lr_J0mV5LrU&feature=fvst - Recent Dairy Milk advert.
http://www.youtube.com/watch?v=pvIC00EqJT0 - Marathon Bar advert from the 1980's.
http://www.youtube.com/watch?v=6t9ZJK-vc-I - Cadburys Whole Nut bar.
HEALTH EFFECTS
Chocolate includes both positive and negitive health effects. Some positive effects include:
brain stimulator
cough preventer
antidiarrhoeal effects.
However if chocolate is eaten in large quantities then it can lead to obesity, it has also been shown to include addictive effects.
Other effects include a increase in brain activity and heart rate that, according to one study by Dr. David Lewis of the Mind Lab, was more intense and lasted longer than a kiss. Some studies have also shown that a daily intake of dark chocolate produced a reduction in "blood pressure and flow meditated dilation". However milk and white chocolate does not have the same effect.
The fat in chocolate consists of mono-unsaturated fat oleic acid, saturated fat stearic acid and saturated fat palmitic acid. Stearic acid however does not raise LDL cholesterol in the bloodstream, unlike other saturated fats. Also, a large intake of cocoa and dark chocolate do not raise LDL cholestrol levels, some studies have shown that not only can they perhaps lower them but also lower the risk of heart attacks. Another study performed in Stockholm at the Karolinska Institue found that heart attack survivors who ate chocolate two or more times per week cut the risk of dying from disease by about three times.
A study conducted by James Madison University that was presented at an annual meeting at the American College of Sports Medicine shown that consumption of low fat chocolate milk post exercise provided equal or superior muscle recovery when comparing to a high carbonhydrate recovery drink with an equal amount of calories. Athletes that consumed chocolate milk had lower levels of creatine kinase when compared to drinkers of a carbohydrate beverage.
Scientists speaking at the annual meeting of the American Association for the Advancement of Science in 2007 showed results from early studies testing the effects of flavonals (which is found in cocoa) and claimed that a specially formulated type of cocoa may boost brain function and delay decline as people age.
It has been reported that many chocolate products have traces of lead, although the beans absorb little lead it tends to bind to cocoa shells and contamination may occur during the manufacturing process. A USDA study from 2004 the average mean lead levels in chocolate samples ranged from 0.0010 to 0.0965 μg lead per gram.
Chocolate includes theobromine which can be toxic to some animals like horses and dogs. When fed chocolate can remain in their bloodstream for up to 20 hours and could result in epileptic seizures, internal bleeding, heart attacks and death.
STORYBOARDS
These are single frames from each of our interview, each interview must be the same in framing when it comes to the interviewee, eye line three quarters the way up the page and on the right hand side.
Diabetic interview
Dentist Interview
Fair trade stall interview
Notice how each frame is very similar and their mise en scene backs up their stories.
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