Saturday, 18 December 2010
Radio Advert Script
How do you eat yours?
Everybody loves some chocolate but so much varieties how do we choose our favourite?
Favourite brand of chocolate has to be Cadburys
A Yorkie, I like a Yorkie
Obviously Cadburys got to be hasn’t it
Cadbury’s the main one
Cadburys…. Or Mars
Sweet Like Chocolate, 2nd Decemeber 8pm on Channel 4
Everybody loves some chocolate but so much varieties how do we choose our favourite?
Favourite brand of chocolate has to be Cadburys
A Yorkie, I like a Yorkie
Obviously Cadburys got to be hasn’t it
Cadbury’s the main one
Cadburys…. Or Mars
Sweet Like Chocolate, 2nd Decemeber 8pm on Channel 4
Voice Over Script
Chocolate surrounds us and affects our everyday life without us realising how much of an impact it has. But the question is, which brand do people prefer?
Not only does chocolate have many major brands but it is a key part of the Fairtrade foundation, but what exactly is Fairtrade and why is it different?
Fairtrade chocolate seems popular, but what does it mean to sell it?
Just how popular are Fairtrade products and are they becoming a replacement for more popular chocolate?
What is it that makes people so attracted to chocolate? The creamy, sweet taste? Or the thought of eating a luxury food? Belgian chocolates are popular, but where did they come from?
Eating a chocolate is an experience in itself. Being so absorbed in the moment, people don’t think about the outcome and the effects on their body or their teeth. To find a real effect, the dentist would be the person to talk to.
Not only does chocolate have many major brands but it is a key part of the Fairtrade foundation, but what exactly is Fairtrade and why is it different?
Fairtrade chocolate seems popular, but what does it mean to sell it?
Just how popular are Fairtrade products and are they becoming a replacement for more popular chocolate?
What is it that makes people so attracted to chocolate? The creamy, sweet taste? Or the thought of eating a luxury food? Belgian chocolates are popular, but where did they come from?
Eating a chocolate is an experience in itself. Being so absorbed in the moment, people don’t think about the outcome and the effects on their body or their teeth. To find a real effect, the dentist would be the person to talk to.
Diary
Today our group went to film in a stall called 'Fair4all' in Warrington Market, this was a interveiw with Jackie Hancock who is incharge of the stall. Jackie was extremely helpful and she gave us plenty of information. We did this interview twice because of some framing issues in the first take.
Our group went into Warrington town centre to gather vox pops, this session didn't go so well because we couldn't get a large number of people to help us.
We went to my Grandmother's house because she is diabetic, getting her views on her illness and to gather information about the effects of chocolate when you have diebetes.
9th October:
We took some Vox Pop's asking people how they ate their cream egg because its such a famous question. Also we interviewed my grandad on how chocolate was through the war. I asked him questions wondering if chocolate was more of a luxury than it is today and what impact rationing had on it.
16th October:
We went to Warrington Market as we knew there was a stall owned by a woman who had her own chocolate fairtrade stall. We had previously contacted her to arrange an interview and she was more than happy to help. We asked her questions on the audience she creates the chocolate for, how popular fairtrade chocolate is and her general opinion on fairtrade.
26th October:
After coming to the conclusion that the woman we interviewed in the market was really we decided to go back and get more, we asked her more detailed questions to get the information we needed to include in our documentary.
30th October:
We interviewed Dan's nan about her diabeties and how it impacts her daily life. We asked her how she felt when she found out about having diabeties and if she was even allowed to eat chocolate. This was benifical because it shows the audience from a different point of view.
2nd November:
We went back to Stockton Heath to film more Vox Pops with the general public asking basic questions to add to our documentary. We also filmed cutaways of chocolate bars, chocolate cereal, chocolate cakes, chocolate desserts and many other things containing chocolate.
4th November:
We interviewed a Dentist to collect information about if or how chocolate effects peoples dental hygiene and if he likes to eat chocolate himself. We focused on how chocolate can effect an individuals teeth rather than asking him general questions on chocolate.
Our group went into Warrington town centre to gather vox pops, this session didn't go so well because we couldn't get a large number of people to help us.
We went to my Grandmother's house because she is diabetic, getting her views on her illness and to gather information about the effects of chocolate when you have diebetes.
9th October:
We took some Vox Pop's asking people how they ate their cream egg because its such a famous question. Also we interviewed my grandad on how chocolate was through the war. I asked him questions wondering if chocolate was more of a luxury than it is today and what impact rationing had on it.
16th October:
We went to Warrington Market as we knew there was a stall owned by a woman who had her own chocolate fairtrade stall. We had previously contacted her to arrange an interview and she was more than happy to help. We asked her questions on the audience she creates the chocolate for, how popular fairtrade chocolate is and her general opinion on fairtrade.
26th October:
After coming to the conclusion that the woman we interviewed in the market was really we decided to go back and get more, we asked her more detailed questions to get the information we needed to include in our documentary.
30th October:
We interviewed Dan's nan about her diabeties and how it impacts her daily life. We asked her how she felt when she found out about having diabeties and if she was even allowed to eat chocolate. This was benifical because it shows the audience from a different point of view.
2nd November:
We went back to Stockton Heath to film more Vox Pops with the general public asking basic questions to add to our documentary. We also filmed cutaways of chocolate bars, chocolate cereal, chocolate cakes, chocolate desserts and many other things containing chocolate.
4th November:
We interviewed a Dentist to collect information about if or how chocolate effects peoples dental hygiene and if he likes to eat chocolate himself. We focused on how chocolate can effect an individuals teeth rather than asking him general questions on chocolate.
Codes and Conventions of a radio advert
Radio adverts follow codes and conventions just like the Documentaries and print adverts.
> The Channel must be mentioned in the advert
> Must contain clips from the programme
> Approximately 40 seconds in length
> A music bed
> Same voice over used in radio advert as in the documentary
> Voice over mentions the documentary's topic
> The schedule has to be mentioned
> A question will be asked which will be answered in the documentary
I am aware that these radio adverts are not documentary adverts, however it is very hard to find radio adverts, so i had to find radio adverts from a different genre but with the same codes and conventions.
> The Channel must be mentioned in the advert
> Must contain clips from the programme
> Approximately 40 seconds in length
> A music bed
> Same voice over used in radio advert as in the documentary
> Voice over mentions the documentary's topic
> The schedule has to be mentioned
> A question will be asked which will be answered in the documentary
I am aware that these radio adverts are not documentary adverts, however it is very hard to find radio adverts, so i had to find radio adverts from a different genre but with the same codes and conventions.
Print Adverts
Print Advert
There are codes and conventions when it comes to making print adverts, certain ways of creating them make them identifiable and straight to the point.
The Identity, the logo, is mainly always on the right of the advert, either bottom or middle, also this ident is never too big or flashy so that it doesn't take your eye away from the image.
The images used in print adverts are straight to the point, they represent what is involved in the program by showing relevant images that link with the program.
The graphics used in print adverts are simple so that they are not to vibrant and take away attention from the image.
There is always a small amount of text used in these adverts, they are meant for quick scanning and being able to pick up what you have seen within a second, so there is never to much text.
The text/title is on the oppersite side of the screen to the ident and contains the title of the piece, the website of the creator, the time that it will be shown and often a small caption to add more meaning.
I am aware that some of these print adverts provided by Channel 4 are not documentary print adverts, however these are examples of the styles in which Channel 4 use.
Practice Adverts.
These are tests and will not be final products.
This practice advert was just to get myself used to making the posters and build my ideas up. Not much manipulation was done to this image, only giving the image a deeper saturation for more vivid colour. This advert does work however we need more of a set up image like my other ideas, having a set up image would have more of a affect.
More Poster ideas
The idea for this poster was my first and I knew how I wanted it to look, however now its finished the poster doesn't look how I imagined and I will not be using this as the final piece. The manipulation was easy but I did not get my desired effect. This is good though because I'm now building towards a final poster which I know will work.
This poster I made with the spoon I think looks the best, its simple but has all the information that the audience need, the image is high in saturation and exposure which brings more life to the image. The simplistic style of this poster sticks to the codes and conventions of Print advertising and is easy on the eye.
I liked the composition of this image, the focusing is nice and soft, there are 3 different types/colours of chocolate to show some range and the image itself looks very appetising.
changes to the curves and saturation of the image to bring more life to the image, the layering of text and logos are being added.
changes to the logo position and changes in the text to give the advert a better composition and style.
There are codes and conventions when it comes to making print adverts, certain ways of creating them make them identifiable and straight to the point.
The Identity, the logo, is mainly always on the right of the advert, either bottom or middle, also this ident is never too big or flashy so that it doesn't take your eye away from the image.
The images used in print adverts are straight to the point, they represent what is involved in the program by showing relevant images that link with the program.
The graphics used in print adverts are simple so that they are not to vibrant and take away attention from the image.
There is always a small amount of text used in these adverts, they are meant for quick scanning and being able to pick up what you have seen within a second, so there is never to much text.
The text/title is on the oppersite side of the screen to the ident and contains the title of the piece, the website of the creator, the time that it will be shown and often a small caption to add more meaning.
I am aware that some of these print adverts provided by Channel 4 are not documentary print adverts, however these are examples of the styles in which Channel 4 use.
Practice Adverts.
These are tests and will not be final products.
This practice advert was just to get myself used to making the posters and build my ideas up. Not much manipulation was done to this image, only giving the image a deeper saturation for more vivid colour. This advert does work however we need more of a set up image like my other ideas, having a set up image would have more of a affect.
More Poster ideas
The idea for this poster was my first and I knew how I wanted it to look, however now its finished the poster doesn't look how I imagined and I will not be using this as the final piece. The manipulation was easy but I did not get my desired effect. This is good though because I'm now building towards a final poster which I know will work.
This poster I made with the spoon I think looks the best, its simple but has all the information that the audience need, the image is high in saturation and exposure which brings more life to the image. The simplistic style of this poster sticks to the codes and conventions of Print advertising and is easy on the eye.
I liked the composition of this image, the focusing is nice and soft, there are 3 different types/colours of chocolate to show some range and the image itself looks very appetising.
changes to the curves and saturation of the image to bring more life to the image, the layering of text and logos are being added.
changes to the logo position and changes in the text to give the advert a better composition and style.
Audience Feedback
Now that we have finished all ancillery texts, the documentary, radio advert and print advert we are now need to get our audience feedback. We needed atleast three memebers of our audience to analyse what they have seen in our package. we got three audience members to answer the following:
1> How Informative is the documentary?
2> Did you find the package entertaining?
3> How did you find the technical quality, sound, editing, continuity?
4> Eye Catching?
5> Does the package obey the codes and conventions of the genre?
Part of Evaluation Question 3 also
In this feedback we gathered that people did enjoy our documentary, they found it very informative and entertaining, also they were able to link all texts easily together which is what we wanted. There were a few problems however due to sound levels however this doesn't effect the impact or importance of the subject, these miner technical faults could be changed simply in re-editing.
I am happy with this feedback and feel that we have created a informative, entertaining and easy to follow line of products, the audience who watched our documentary only had one thing to say which was negetive and then again only two mentioned the sound levels.
1> How Informative is the documentary?
2> Did you find the package entertaining?
3> How did you find the technical quality, sound, editing, continuity?
4> Eye Catching?
5> Does the package obey the codes and conventions of the genre?
Part of Evaluation Question 3 also
In this feedback we gathered that people did enjoy our documentary, they found it very informative and entertaining, also they were able to link all texts easily together which is what we wanted. There were a few problems however due to sound levels however this doesn't effect the impact or importance of the subject, these miner technical faults could be changed simply in re-editing.
I am happy with this feedback and feel that we have created a informative, entertaining and easy to follow line of products, the audience who watched our documentary only had one thing to say which was negetive and then again only two mentioned the sound levels.
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